---
title: "NARB Agrees Advertiser Can't Support Aspirational Net Zero Claims"
date: 2023-07-10T00:00:00-04:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/narb-agrees-advertiser-cant-support-aspirational-net-zero-claims"
section: Podcast Episodes
---
# NARB Agrees Advertiser Can’t Support Aspirational Net Zero Claims

 July 10, 2023 | 4 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NARB Agrees Advertiser Can't Support Aspirational Net Zero Claims](https://soundcloud.com/adlawaccess/narb-agrees-advertiser-cant "NARB Agrees Advertiser Can't Support Aspirational Net Zero Claims")

 [Apple](https://podcasts.apple.com/us/podcast/narb-agrees-advertiser-cant-support-aspirational-net/id1457734764?i=1000620548193) [Spotify](https://open.spotify.com/episode/7dS3nzFl2PrUN9Q3fEqxpS?si=21d829a0320b4177) [SoundCloud](https://soundcloud.com/adlawaccess/narb-agrees-advertiser-cant?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

JBS – the second-largest food company in the world – made several aspirational claims about its commitment ​“to be net zero by 2040.” Those claims were challenged by a trade association, who argued that the claims were misleading. As we reported in February, although NAD acknowledged that JBS had taken steps that ​“may be helpful towards achieving net-zero by 2040,” NAD found that those steps weren’t enough to support the implied claim that JBS was currently implementing a plan to ​“achieve net zero operational impact by 2040.” JBS appealed the decision to the NARB.

 

 

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