---
title: "NAD Provides Guidance on \"Clean\" Claims"
date: 2024-03-21T08:30:00-04:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/nad-provides-guidance-on-clean-claims-2"
section: Podcast Episodes
---
# NAD Provides Guidance on ​“Clean” Claims

  March 21, 2024 | 4 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NAD Provides Guidance on "Clean" Claims](https://soundcloud.com/adlawaccess/nad-provides-guidance-on-clean "NAD Provides Guidance on "Clean" Claims")

 [Apple](https://podcasts.apple.com/us/podcast/nad-provides-guidance-on-clean-claims/id1457734764?i=1000650050282) [SoundCloud](https://soundcloud.com/adlawaccess/nad-provides-guidance-on-clean?si=3998cd1a60ab41ec9d329fd07a01e9c0&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/3rWDzsOnGsR5wNVL0mOkfg?si=I_tK9U4pTySXVO5NDE2GLw) 

 

In a recent decision, NAD notes that ​“clean” claims are ​“ubiquitous in the beauty industry.” Despite that, the term doesn’t have a clear definition and reasonable minds can disagree over exactly what it means. That creates a challenge for advertisers who are generally required to be able to substantiate all reasonable interpretations of their claims. Although NAD doesn’t take a position on what ​“clean” should mean, the decision provides some helpful guidance for advertisers who want to use the term.

[www.kelleydrye.com/viewpoints/blog…on-clean-claims](https://gate.sc/?url=https%3A%2F%2Fwww.kelleydrye.com%2Fviewpoints%2Fblogs%2Fad-law-access%2Fnad-provides-guidance-on-clean-claims&token=3b70c1-1-1715017657699 "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-provides-guidance-on-clean-claims")

 

 

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