---
title: "NAD Finds Disclosures for Comparative Claims Aren't Clear"
date: 2024-05-16T09:00:00-04:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/nad-finds-disclosures-for-comparative-claims-arent-clear"
section: Podcast Episodes
---
# NAD Finds Disclosures for Comparative Claims Aren’t Clear

  May 16, 2024 | 3 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NAD Finds Disclosures for Comparative Claims Aren't Clear](https://soundcloud.com/adlawaccess/nad-finds-disclosures-for "NAD Finds Disclosures for Comparative Claims Aren't Clear")

 [Apple](https://podcasts.apple.com/us/podcast/nad-finds-disclosures-for-comparative-claims-arent-clear/id1457734764?i=1000655851765) [SoundCloud](https://soundcloud.com/adlawaccess/nad-finds-disclosures-for?si=682c7ce310324921b92436ed9218c9c9&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/14QtxTEisNA3mLYhoDToYa?si=4nHmkAu5TQSdcwBeGw5bPA) 

 

Glad advertises that its ForceFlex MaxStrength bags are ​“25% more durable.” More durable than what? If you follow an asterisk, you’ll learn that they are 25% more durable than Glad’s own 13-gallon ForceFlex bags. A competitor – presumably worried that consumers would think that Glad was making a comparison to its bags – brought a challenge before the NAD, questioning whether the basis of comparison was sufficiently clear. NAD didn’t think so.

[www.kelleydrye.com/viewpoints/blog…ims-arent-clear](https://gate.sc/?url=https%3A%2F%2Fwww.kelleydrye.com%2Fviewpoints%2Fblogs%2Fad-law-access%2Fnad-finds-disclosures-for-comparative-claims-arent-clear&token=149b48-1-1717015646530 "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-finds-disclosures-for-comparative-claims-arent-clear")

 

 

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