---
title: NAD Finds Dark Patters in a Rewards Program
date: 2023-03-19T00:00:00-04:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/nad-finds-dark-patters-in-a-rewards-program"
section: Podcast Episodes
---
# NAD Finds Dark Patters in a Rewards Program

 March 19, 2023 | 3 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NAD Finds Dark Patters in a Rewards Program](https://soundcloud.com/adlawaccess/nad-finds-dark-patters-in-a "NAD Finds Dark Patters in a Rewards Program")

 [Apple](https://podcasts.apple.com/us/podcast/nad-finds-dark-patters-in-a-rewards-program/id1457734764?i=1000604825316) [Spotify](https://open.spotify.com/episode/24Pshr9OSEWjfnD39WGDPx?si=e065425a2ae94ec1) [SoundCloud](https://soundcloud.com/adlawaccess/nad-finds-dark-patters-in-a?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

For $9.99 per month, Pier 1 offers Pier 1 Rewards, a loyalty program that includes benefits such as a 10% discount on all purchases and free shipping and returns on eligible items. Until recently, when a consumer added an item to a cart, the company would automatically also add the Pier 1 Rewards membership to the cart (with a pre-checked box indicating acceptance) and apply the 10% discount. A consumer had to uncheck the box to remove the membership from the cart.

 

 

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