---
title: NAD Examines AI Claims
date: 2026-02-04T17:14:00-05:00
author: Mary Katherine (MK) Terrell
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/nad-examines-ai-claims"
section: Podcast Episodes
---
# NAD Examines AI Claims

 February 4, 2026

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NAD Examines AI Claims](https://soundcloud.com/adlawaccess/nad-examines-ai-claims "NAD Examines AI Claims")

 [Apple](https://podcasts.apple.com/us/podcast/nad-examines-ai-claims/id1457734764?i=1000748273084) [SoundCloud](https://soundcloud.com/adlawaccess/nad-examines-ai-claims?si=315ea8f401cd43dcb88a47a9ea0a205b&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/4GqtUowswjL98GNTfns6Kj?si=RHauJ1-kR2GB1hLMzc8CLg) 

 

As AI features proliferate in consumer products, the National Advertising Division is sharpening its focus on how those features are marketed. In a recent NAD decision involving Horizon Brands’ Tiny Traveler AI Classic Baby Monitor, the NAD reviewed ​“AI-powered” claims and found that advertisers must have a real basis for AI assertions and clearly disclose technological limitations on emotion and motion detection to avoid misleading consumers. This episode highlights why substantiating AI-related claims matters now more than ever for legal, compliance, and marketing teams navigating AI marketing claims.

Hosted by Simone Roach. Based on a blog post by [Gonzalo E. Mon](https://www.kelleydrye.com/people/gonzalo-e-mon).

 

 

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