---
title: NAD Decision Shows ​“Simple” Claims Can be Complicated
date: 2024-07-10T09:30:00-04:00
author: Jeff Scurry
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/nad-decision-shows-simple-claims-can-be-complicated"
section: Podcast Episodes
---
# NAD Decision Shows ​“Simple” Claims Can be Complicated

  July 10, 2024

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NAD Decision Shows "Simple" Claims Can be Complicated](https://soundcloud.com/adlawaccess/nad-decision-shows-simple/s-jCbQlo9t1HK "NAD Decision Shows "Simple" Claims Can be Complicated")

 [Soundcloud](https://soundcloud.com/adlawaccess/nad-decision-shows-simple/s-jCbQlo9t1HK?si=4bf2848bceeb46a8a89d39a4466323dd&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

SC Johnson’s recent NAD action against Native sheds light on the scrutiny terms like ​“simple” and ​“clean” face. SC Johnson questioned whether Native’s ​“simple” ingredients truly lived up to the claim, highlighting the importance of clear messaging and substantiation.

[www.kelleydrye.com/viewpoints/blog…-be-complicated](https://gate.sc/?url=https%3A%2F%2Fwww.kelleydrye.com%2Fviewpoints%2Fblogs%2Fad-law-access%2Fnad-decision-shows-simple-claims-can-be-complicated&token=efc245-1-1720556150797 "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-decision-shows-simple-claims-can-be-complicated")

Gonzalo Mon  
[gmon@​kelleydrye.​com](mailto:gmon@kelleydrye.com)  
(202) 342-8576  
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