---
title: "NAD Decision Provides Guidance on #1 Claims"
date: 2026-03-05T00:00:00-05:00
author: Mary Katherine (MK) Terrell
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/nad-decision-provides-guidance-on-1-claims"
section: Podcast Episodes
---
# NAD Decision Provides Guidance on #1 Claims

  March 5, 2026

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NAD Decision Provides Guidance on #1 Claims](https://soundcloud.com/adlawaccess/nad-decision-provides-2 "NAD Decision Provides Guidance on #1 Claims")

 [Apple](https://podcasts.apple.com/us/podcast/nad-decision-provides-guidance-on-1-claims/id1457734764?i=1000753379468) [SoundCloud](https://soundcloud.com/adlawaccess/nad-decision-provides-2?si=3fe59db6a078410c8907c3302cf81926&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/4ZrZ8d8zqyjt0kXzoiVyiq?si=U9quEMKJQrevuG8z-MKkMw) 

 

The National Advertising Division has weighed in on how advertisers can and cannot make ​“1+” claims — statements that imply consumers will get at least a certain quantity (e.g., ​“1+ hours of battery life”) — holding that such claims must be accurately supported and not deceptive when the “+” is not meaningfully substantiated.

Hosted by Simone Roach. Based on a blog post by [Gonzalo E. Mon](https://www.kelleydrye.com/people/gonzalo-e-mon).

 

 

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