---
title: NAD Decision Offers Guidance On Comparisons Against Categories
date: 2024-12-05T00:00:00-05:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/nad-decision-offers-guidance-on-comparisons-against-categories"
section: Podcast Episodes
---
# NAD Decision Offers Guidance On Comparisons Against Categories

  December 5, 2024 | 3 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NAD Decision Offers Guidance On Comparisons Against Categories](https://soundcloud.com/adlawaccess/nad-decision-offers-guidance-on-comparisons-against-categories "NAD Decision Offers Guidance On Comparisons Against Categories")

 [Apple](https://podcasts.apple.com/us/podcast/nad-decision-offers-guidance-on-comparisons-against/id1457734764?i=1000679403119) [SoundCloud](https://soundcloud.com/adlawaccess/nad-decision-offers-guidance-on-comparisons-against-categories?si=7e560fa8318742c9ab5430db5298314a&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/2mzufzb8hl2dICxwVTU3o2?si=jUgiNwOpRd-pIt_5MALqDA) 

 

When an advertiser makes a comparison against a category of products, it must generally substantiate the claim against 85% of the products in that category. It’s common for advertisers to narrow down a category in order to narrow down their substantiation requirements. Although advertisers have some discretion in how they do that, a recent NAD decision suggests there are limits to that discretion.

[www.kelleydrye.com/viewpoints/blog…inst-categories](https://gate.sc/?url=https%3A%2F%2Fwww.kelleydrye.com%2Fviewpoints%2Fblogs%2Fad-law-access%2Fnad-decision-offers-guidance-on-comparisons-against-categories&token=8ffc73-1-1736286325586 "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-decision-offers-guidance-on-comparisons-against-categories")

 

 

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