---
title: NAD Decision Holds Lessons for Developing Test Protocols
date: 2022-10-04T00:00:00-04:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/nad-decision-holds-lessons-for-developing-test-protocols"
section: Podcast Episodes
---
# NAD Decision Holds Lessons for Developing Test Protocols

 October 4, 2022 | 5 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NAD Decision Holds Lessons for Developing Test Protocols](https://soundcloud.com/adlawaccess/nad-decision-holds-lessons-for "NAD Decision Holds Lessons for Developing Test Protocols")

 [Apple](https://podcasts.apple.com/us/podcast/nad-decision-holds-lessons-for-developing-test-protocols/id1457734764?i=1000581608705) [Spotify](https://open.spotify.com/episode/4AxILvBJbSgcrOtNiw4SYP?si=3f9483076db14390) [SoundCloud](https://soundcloud.com/adlawaccess/nad-decision-holds-lessons-for?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

If you want to advertise that your product performs better than a competitor’s product, you’re likely going to have to run tests to substantiate that claim. In some cases, there may be industry standard tests that could help take the guess work out of designing a protocol. In absence of an industry standard test, though, you will need to come up with your own protocol. A recent NAD case involving teeth whitening claims demonstrates just how difficult that can be.

 

 

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