---
title: "NAD Addresses \"List\" Prices and \"Limited Time\" Offers"
date: 2025-11-06T10:31:00-05:00
author: Mary Katherine (MK) Terrell
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/nad-addresses-list-prices-and-limited-time-offers"
section: Podcast Episodes
---
# NAD Addresses ​“List” Prices and ​“Limited Time” Offers

  November 6, 2025

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [NAD Addresses "List" Prices and "Limited Time" Offers](https://soundcloud.com/adlawaccess/nad-addresses-list-prices-and "NAD Addresses "List" Prices and "Limited Time" Offers")

 [Apple](https://podcasts.apple.com/us/podcast/nad-addresses-list-prices-and-limited-time-offers/id1457734764?i=1000735570179) [SoundCloud](https://soundcloud.com/adlawaccess/nad-addresses-list-prices-and?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/5bnfm5DMLtHyRqfSxtesYR?si=wkeoT9JoSv6UKMWvWtl1uA) 

 

Class action suits over inflated ​“list” and ​“strikethrough” prices are on the rise—but now competitors are getting involved too. In a recent NAD case, Etekcity challenged Renpho’s use of inflated ​“list” prices on Amazon, arguing that they misled consumers about discounts. NAD agreed, reinforcing that list prices must reflect real, sustained sales—not outliers. The case highlights the compliance risks around pricing claims and shows how NAD can serve as a forum for competitive challenges.

Hosted by Simone Roach. Based on a blog post by [Gonzalo Mon](https://www.kelleydrye.com/people/gonzalo-e-mon).

 

 

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