---
title: Mars Sues Agency Over Breach of Exclusivity Provisions
date: 2023-04-20T00:00:00-04:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/mars-sues-agency-over-breach-of-exclusivity-provisions"
section: Podcast Episodes
---
# Mars Sues Agency Over Breach of Exclusivity Provisions

 April 20, 2023 | 2 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [Mars Sues Agency Over Breach of Exclusivity Provisions](https://soundcloud.com/adlawaccess/mars-sues-agency-over-breach "Mars Sues Agency Over Breach of Exclusivity Provisions")

 [Apple](https://podcasts.apple.com/us/podcast/mars-sues-agency-over-breach-of-exclusivity-provisions/id1457734764?i=1000610005753) [Spotify](https://open.spotify.com/episode/31ykJixwWYOi1J8Qq8ACMm?si=e1fa5250f08441cb) [SoundCloud](https://soundcloud.com/adlawaccess/mars-sues-agency-over-breach?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

Negotiating exclusivity provisions in agency agreements can often be difficult. Companies want to broadly prevent agencies from working for competitors, while agencies are reluctant to cut off other sources of work. In most cases, though, once the parties have settled on the terms, the relationship moves forward and any disputes are resolved amicably behind the scenes. A recent lawsuit filed by Mars Wrigley against a promotions agency demonstrates that’s not always the case, though.

 

 

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