---
title: "Look Who's Calling - FCC Includes Proposals to Roll Back Several TCPA Rules As Part of \"Call Branding\" Initiative"
date: 2025-11-26T11:35:00-05:00
author: Mary Katherine (MK) Terrell
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/look-whos-calling-fcc-includes-proposals-to-roll-back-several-tcpa-rules-as-part-of-call-branding-initiative"
section: Podcast Episodes
---
# Look Who’s Calling - FCC Includes Proposals to Roll Back Several TCPA Rules As Part of ​“Call Branding” Initiative

  November 26, 2025

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [Look Who's Calling- FCC Includes Proposals to Roll Back Several TCPA Rules As Part of "Call Branding" Initiative](https://soundcloud.com/adlawaccess/look-whos-calling-fcc-includes-proposals-to-roll-back-several-tcpa-rules-as-part-of-call-branding-initiative "Look Who's Calling- FCC Includes Proposals to Roll Back Several TCPA Rules As Part of "Call Branding" Initiative")

 [Apple](https://podcasts.apple.com/us/podcast/look-whos-calling-fcc-includes-proposals-to-roll-back/id1457734764?i=1000738533445) [SoundCloud](https://soundcloud.com/adlawaccess/look-whos-calling-fcc-includes-proposals-to-roll-back-several-tcpa-rules-as-part-of-call-branding-initiative?si=4f92810db3944c64a2690b5eb23a126d&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/1JEOMw2h7LA1c6hNP8zjSE?si=wgddB3VqRt2STe8SBUtr-Q) 

 

The FCC is proposing major overhauls to TCPA rules under its ​“call branding” initiative—including eliminating its long-standing call abandonment rule, loosening prerecorded caller ID disclosures, and reevaluating consumer consent revocation mechanisms. At the same time, the Commission is pushing new caller ID authentication obligations to increase trust in who is calling. These changes could dramatically reshape compliance for businesses running outbound call and text campaigns.

Hosted by Simone Roach. Based on a blog post by [Alysa Z. Hutnik](https://www.kelleydrye.com/people/alysa-z-hutnik) and [Jennifer Rodden Wainwright](https://www.kelleydrye.com/people/jennifer-rodden-wainwright).

 

 

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