---
title: Logan Paul’s Company Picks a Fight with Lionel Messi
date: 2025-10-28T00:00:00-04:00
author: Mary Katherine (MK) Terrell
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/logan-pauls-company-picks-a-fight-with-lionel-messi"
section: Podcast Episodes
---
# Logan Paul’s Company Picks a Fight with Lionel Messi

  October 28, 2025

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [Logan Paul’s Company Picks a Fight with Lionel Messi](https://soundcloud.com/adlawaccess/logan-pauls-company-picks-a "Logan Paul’s Company Picks a Fight with Lionel Messi")

 [Apple](https://podcasts.apple.com/us/podcast/logan-pauls-company-picks-a-fight-with-lionel-messi/id1457734764?i=1000733875304) [SoundCloud](https://soundcloud.com/adlawaccess/logan-pauls-company-picks-a?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/21m1jxvfbMpfLVbSV79vFJ?si=sLa2yVH5QeG6mlvoDhWJbA) 

 

What happens when a celebrity sports drink rivalry spills from the gym to the courtroom? Prime Hydration, co-founded by Logan Paul and KSI, has sued soccer legend Lionel Messi’s Más+ brand, alleging false advertising about Messi’s role in founding and developing the drink. The case raises fresh questions about how much celebrity involvement actually matters to consumers.

Hosted by Simone Roach. Based on a blog post by [Gonzalo Mon](https://www.kelleydrye.com/people/gonzalo-e-mon).

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/logan-pauls-company-picks-a-fight-with-lionel-messi-20251028104229.pdf)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)