---
title: "Lather, Rinse, Review, Repeat – NAD Issues New Decision on Haircare Reviews"
date: 2022-04-04T00:00:00-04:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/lather-rinse-review-repeat-nad-issues-new-decision-on-haircare-reviews"
section: Podcast Episodes
---
# Lather, Rinse, Review, Repeat – NAD Issues New Decision on Haircare Reviews

 April 4, 2022 | 4 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [Lather, Rinse, Review, Repeat – NAD Issues New Decision on Haircare Reviews](https://soundcloud.com/adlawaccess/lather-rinse-review-repeat-nad "Lather, Rinse, Review, Repeat – NAD Issues New Decision on Haircare Reviews")

 [Apple](https://podcasts.apple.com/us/podcast/lather-rinse-review-repeat-nad-issues-new-decision/id1457734764?i=1000556229072) [Spotify](https://open.spotify.com/episode/7emCcuRnml3LDV1XskAXeu?si=ad7971a0fb6547db) [SoundCloud](https://soundcloud.com/adlawaccess/lather-rinse-review-repeat-nad?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

Last year, Prose – a company that makes customized haircare products – brought an NAD challenge against a competitor, Function, over Function’s claims that it had over 110,000 5-star product reviews. Shortly after that, Function filed a challenge against Prose over Prose’s claims that it had over 192,000 5-star product reviews. NAD recently reopened the second challenge, and the new decision includes additional insights into how NAD examines reviews.

 

 

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