---
title: "How the FTC's Revised Endorsement Guides Will Affect Influencer Campaigns"
date: 2023-07-26T00:00:00-04:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/how-the-ftcs-revised-endorsement-guides-will-affect-influencer-campaigns"
section: Podcast Episodes
---
# How the FTC’s Revised Endorsement Guides Will Affect Influencer Campaigns

 July 26, 2023 | 2 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [How the FTC's Revised Endorsement Guides Will Affect Influencer Campaigns](https://soundcloud.com/adlawaccess/how-the-ftcs-revised "How the FTC's Revised Endorsement Guides Will Affect Influencer Campaigns")

 [Apple](https://podcasts.apple.com/us/podcast/how-the-ftcs-revised-endorsement-guides-will-affect/id1457734764?i=1000622439378) [Spotify](https://open.spotify.com/episode/5WUSFUCFxX7bB4KAfU9UuS?si=b28240bcb0b84336) [SoundCloud](https://soundcloud.com/adlawaccess/how-the-ftcs-revised?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

On June 29, 2023, the FTC released the long-awaited updates to the Guides Concerning the Use of Endorsements and Testimonials in Advertising – more commonly known as the Endorsement Guides – along with an updated FAQ entitled What People Are Asking. We summarized some of the key changes in our post the same day.

 

 

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