---
title: "H&M Faces New Allegations of Greenwashing"
date: 2023-12-20T07:30:00-05:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/h-m-faces-new-allegations-of-greenwashing"
section: Podcast Episodes
---
# H&M Faces New Allegations of Greenwashing

  December 20, 2023 | 3 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [H&M Faces New Allegations of Greenwashing](https://soundcloud.com/adlawaccess/h-m-faces-new-allegations-of "H&M Faces New Allegations of Greenwashing")

 [Apple](https://podcasts.apple.com/us/podcast/h-m-faces-new-allegations-of-greenwashing/id1457734764?i=1000639261294) [SoundCloud](https://soundcloud.com/adlawaccess/h-m-faces-new-allegations-of?si=b094029272974399812edcea7699f905&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/1wNn3KFn3zmtbLovNtmDrf?si=9x9p0a74Tnqt7YLVUKZoiQ) 

 

Last year, a plaintiff filed a class action lawsuit against H&M, arguing that the retailer misled consumers into thinking that its Conscious Choice collection of clothing was ​“environmentally friendly” and ​“sustainable.” This May, a federal court in Missouri dismissed the case, noting that the plaintiff had mischaracterized H&M’s claims and that the retailer had qualified the claims such that reasonable consumers would not be misled by them.

[www.kelleydrye.com/viewpoints/blog…of-greenwashing](https://gate.sc/?url=https%3A%2F%2Fwww.kelleydrye.com%2Fviewpoints%2Fblogs%2Fad-law-access%2Fh-m-faces-new-allegations-of-greenwashing&token=103f76-1-1704999752690 "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/h-m-faces-new-allegations-of-greenwashing")

 

 

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