---
title: Getting Ready to Use the DROP
date: 2026-03-06T00:00:00-05:00
author: Mary Katherine (MK) Terrell
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/getting-ready-to-use-the-drop"
section: Podcast Episodes
---
# Getting Ready to Use the DROP

  March 6, 2026

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [Getting Ready to Use the DROP](https://soundcloud.com/adlawaccess/getting-ready-to-use-the-drop "Getting Ready to Use the DROP")

 [Apple](https://podcasts.apple.com/us/podcast/getting-ready-to-use-the-drop/id1457734764?i=1000753648745) [SoundCloud](https://soundcloud.com/adlawaccess/getting-ready-to-use-the-drop?si=4aad5c927b544e488da564a578422cf2&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/0isx1x81o1TVAjJEGP2yLY?si=JaxObT5pQ_CRqlkSC_I4LA) 

 

California’s DELETE Request & Opt-Out Platform (DROP) is about to go live — and businesses that act as data brokers will need to be ready. DROP will serve as a one-stop mechanism for consumers to submit deletion requests under the California Data Broker Registry law, and brokers will be required to register with the platform, access it regularly, and delete personal information that matches consumer requests. In this episode, we break down what DROP is, key operational and timing considerations, and best practices to help ensure compliance once the system becomes available.

Hosted by Simone Roach. Based on a blog post by [Aaron J. Burstein](https://www.kelleydrye.com/people/aaron-j-burstein) and [Céline Guillou.](https://www.kelleydrye.com/people/c%C3%A9line-guillou)

 

 

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