---
title: FTC Tames Lions Making “Made in USA” Claims
date: 2023-05-17T00:00:00-04:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/ftc-tames-lions-making-made-in-usa-claims"
section: Podcast Episodes
---
# FTC Tames Lions Making ​“Made in USA” Claims

 May 17, 2023 | 4 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [FTC Tames Lions Making “Made in USA” Claims](https://soundcloud.com/adlawaccess/ftc-tames-lions-making-made-in "FTC Tames Lions Making “Made in USA” Claims")

 [Apple](https://podcasts.apple.com/us/podcast/ftc-tames-lions-making-made-in-usa-claims/id1457734764?i=1000561973538) [Spotify](https://open.spotify.com/episode/4m1F1bNXxjuMoHEMtWK6Yg?si=08298a676b5a4050) [SoundCloud](https://soundcloud.com/adlawaccess/ftc-tames-lions-making-made-in?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

Lions Not Sheep is a clothing company that, in its own words, allows consumers who wear its clothes to ​“show people it’s possible to live your life as a LION, not a sheep.” In addition to making people aware of that possibility, the company prominently advertises that its goods are ​“Made in the USA,” ​“Made in America,” ​“100% AMERICAN MADE,” and – to put a finer point on it – the ​“BEST DAMN AMERICAN MADE GEAR ON THE PLANET.”

Lions Clothing TagThe FTC disagreed on the US origin claims (but stayed largely silent on the possibility of living like a lion). According to its complaint, the company took clothing that was made in another country, removed tags showing the country of origin, and printed ​“Made in the USA” on the items. The FTC alleged that in most cases, goods that were advertised as ​“Made in USA” were wholly imported with limited finishing work performed in the United States.

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/ftc-tames-lions-making-made-in-usa-claims-20230914164123.pdf)
 
 

### Related Team Members

- [Gonzalo E. Mon](https://www.kelleydrye.com/people/gonzalo-e-mon)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)