---
title: FTC Staff Doubles Down on Rejected Koscot Standard for Pyramiding Claims
date: 2024-03-29T08:30:00-04:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/ftc-staff-doubles-down-on-rejected-koscot-standard-for-pyramiding-claims"
section: Podcast Episodes
---
# FTC Staff Doubles Down on Rejected Koscot Standard for Pyramiding Claims

  March 29, 2024 | 9 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [FTC Staff Doubles Down on Rejected Koscot Standard for Pyramiding Claims](https://soundcloud.com/adlawaccess/ftc-staff-doubles-down-on "FTC Staff Doubles Down on Rejected Koscot Standard for Pyramiding Claims")

 [Apple](https://podcasts.apple.com/us/podcast/ftc-staff-doubles-down-on-rejected-koscot-standard/id1457734764?i=1000650884718) [SoundCloud](https://soundcloud.com/adlawaccess/ftc-staff-doubles-down-on?si=57623ae13a90435b8a5249dedd9e082f&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/71RP0q5GFtp93v46035o7h?si=pDWHYyYSSZyAqR5t2EVlSw) 

 

Over the past two years, we have seen FTC staff express its opinions on the state of the law in multiple ways. In December 2022, for example, staff issued its Health Products Compliance Guidance, intended to supersede the FTC’s 1998 guidance, ​“Dietary Supplements: An Advertising Guide for Industry,” as we covered here. We also have seen a slew of proposed guides and rules on endorsements and testimonials, junk fees, earnings claims, negative option and automatic renewal plans, and environmental marketing, among many others – all intended to explain FTC staff’s view of the law as it currently sees it.

[www.kelleydrye.com/viewpoints/blog…rc-ids-guidance](https://gate.sc/?url=https%3A%2F%2Fwww.kelleydrye.com%2Fviewpoints%2Fblogs%2Fad-law-access%2Fftc-staff-doubles-down-on-rejected-koscot-standard-for-pyramiding-claims-challenges-dssrc-ids-guidance&token=bbf7ed-1-1715018513442 "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-staff-doubles-down-on-rejected-koscot-standard-for-pyramiding-claims-challenges-dssrc-ids-guidance")

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/ftc-staff-doubles-down-on-rejected-koscot-standard-for-pyramiding-claims-20240506140652.pdf)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)