---
title: FTC Reminds Advertisers to Keep AI Claims in Check
date: 2023-03-20T00:00:00-04:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/ftc-reminds-advertisers-to-keep-ai-claims-in-check"
section: Podcast Episodes
---
# FTC Reminds Advertisers to Keep AI Claims in Check

 March 20, 2023 | 3 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [FTC Reminds Advertisers to Keep AI Claims in Check](https://soundcloud.com/adlawaccess/ftc-reminds-advertisers-to "FTC Reminds Advertisers to Keep AI Claims in Check")

 [Apple](https://podcasts.apple.com/us/podcast/ftc-reminds-advertisers-to-keep-ai-claims-in-check/id1457734764?i=1000605071209) [Spotify](https://open.spotify.com/episode/35EAUbnJ0mn8k9n8jSGOL4?si=90ea39ccf4b14b63) [SoundCloud](https://soundcloud.com/adlawaccess/ftc-reminds-advertisers-to?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

A recent post on the FTC’s Business Blog notes that although there may be disagreement about what ​“artificial intelligence” or ​“AI” is, those terms are being used in marketing campaigns, and the FTC worries that some advertisers ​“won’t be able to stop themselves from overusing and abusing them.” To help those advertisers out, the FTC’s post includes four questions that they should ask themselves.

 

 

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