---
title: FTC Assesses Primary Purpose of Emails in CAN SPAM Enforcement
date: 2023-08-23T00:00:00-04:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/ftc-assesses-primary-purpose-of-emails-in-can-spam-enforcement"
section: Podcast Episodes
---
# FTC Assesses Primary Purpose of Emails in CAN SPAM Enforcement

 August 23, 2023 | 3 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [FTC Assesses Primary Purpose of Emails in CAN SPAM Enforcement](https://soundcloud.com/adlawaccess/ftc-assesses-primary-purpose "FTC Assesses Primary Purpose of Emails in CAN SPAM Enforcement")

 <a class="link-r-arrow link-arrow-secondaryorange" href=""></a> [Apple](https://podcasts.apple.com/us/podcast/ftc-assesses-primary-purpose-of-emails-in-can-spam/id1457734764?i=1000625479844) [Spotify](https://open.spotify.com/episode/2rLP7AyUyZjtaqcZP2bUyZ?si=d701ff1eaf8a44ba) [SoundCloud](https://soundcloud.com/adlawaccess/ftc-assesses-primary-purpose?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

As most people know – either from professional or personal experience – the CAN SPAM Act requires companies who send ​“commercial” email messages to give consumers an opportunity to opt-out of receiving those messages in the future. The opt-out requirement does not apply to ​“transactional” messages, which generally facilitate an already agreed-upon transaction or update a customer about an ongoing transaction.

 

 

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