---
title: FTC Alleges FinTech Provider Engaged in Dark Patterns
date: 2023-11-16T02:00:00-05:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/ftc-alleges-fintech-provider-engaged-in-dark-patterns"
section: Podcast Episodes
---
# FTC Alleges FinTech Provider Engaged in Dark Patterns

  November 16, 2023

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [FTC Alleges FinTech Provider Engaged in Dark Patterns](https://soundcloud.com/adlawaccess/ftc-alleges-fintech-provider "FTC Alleges FinTech Provider Engaged in Dark Patterns")

 [](https://podcasts.apple.com/us/podcast/ftc-alleges-fintech-provider-engaged-in-dark-patterns/id1457734764?i=1000635096294) [Spotify](https://open.spotify.com/episode/0imxfNgEw7IpMUXyfYymf4?si=x9HiSiTbQdSx9G8lp6Rwig) [SoundCloud](https://soundcloud.com/adlawaccess/ftc-alleges-fintech-provider?si=89a0b0f2a6c04e47bf497d5afbc44832&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

The FTC yesterday filed a complaint and stipulated order against Bridge, It (dba ​“Brigit”), a fintech company that operates a personal finance mobile application that advertises cash advances to consumers. According to the complaint, Brigit targeted low income consumers with offers for short-term cash advances of ​“up to $250” if they enrolled in a $9.99 per month membership program. The FTC alleged that only approximately 1% of customers actually received access to the $250 advance and approximately 20% were denied access to cash advances entirely.

[www.kelleydrye.com/viewpoints/blog…lion-settlement](https://gate.sc/?url=https%3A%2F%2Fwww.kelleydrye.com%2Fviewpoints%2Fblogs%2Fad-law-access%2Fftc-alleges-fintech-provider-engaged-in-dark-patterns-concealed-fees-for-cash-advances-in-reaching-18-million-settlement&token=d3be16-1-1700518307800 "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-alleges-fintech-provider-engaged-in-dark-patterns-concealed-fees-for-cash-advances-in-reaching-18-million-settlement")

 

 

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### Related Services

- [Federal Trade Commission](https://www.kelleydrye.com/practices/federal-trade-commission)