---
title: From MAHA to Market - FDA and Some Retailers Announcing New Policies on Colors
date: 2026-04-13T00:00:00-04:00
author: Mary Katherine (MK) Terrell
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/from-maha-to-market-fda-and-some-retailers-announcing-new-policies-on-colors"
section: Podcast Episodes
---
# From MAHA to Market - FDA and Some Retailers Announcing New Policies on Colors

  April 13, 2026

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [From MAHA to Market- FDA and Some Retailers Announcing New Policies on Colors](https://soundcloud.com/adlawaccess/from-maha-to-market-fda-and "From MAHA to Market- FDA and Some Retailers Announcing New Policies on Colors")

 [Apple](https://podcasts.apple.com/us/podcast/from-maha-to-market-fda-and-some-retailers-announcing/id1457734764?i=1000761107525) [SoundCloud](https://soundcloud.com/adlawaccess/from-maha-to-market-fda-and?si=00ebb971cf64486e8aa07d2755653feb&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/2LjUfCDLnHJstgfuq2BNqv?si=uKbKU3DTTd-42sEE1dKKxw) 

 

In this episode, we unpack how the MAHA movement is accelerating change across the food industry, from FDA’s new enforcement stance on ​“no artificial colors” claims and its push toward natural color additives, to retailer action like Target’s decision to stop selling cereals containing synthetic dyes—putting fresh pressure on manufacturers to rethink formulation, labeling, and marketing strategies before regulatory shifts, private litigation, and shelf-space demands collide.

Hosted by Simone Roach. Based on a blog post by [Donnelly L. McDowell](https://www.kelleydrye.com/people/donnelly-l-mcdowell), [Katie Rogers](https://www.kelleydrye.com/people/katie-rogers), and [Cristina Ferretti](https://www.kelleydrye.com/people/cristina-ferretti).

 

 

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