---
title: DC Court of Appeals Revives Greenwashing Suit Over Aspirational Claims
date: 2024-09-11T00:00:00-04:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/dc-court-of-appeals-revives-greenwashing-suit-over-aspirational-claims"
section: Podcast Episodes
---
# DC Court of Appeals Revives Greenwashing Suit Over Aspirational Claims

  September 11, 2024 | 6 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [DC Court of Appeals Revives Greenwashing Suit Over Aspirational Claims](https://soundcloud.com/adlawaccess/dc-court-of-appeals-revives "DC Court of Appeals Revives Greenwashing Suit Over Aspirational Claims")

 [Apple](https://podcasts.apple.com/us/podcast/dc-court-of-appeals-revives-greenwashing-suit-over/id1457734764?i=1000669201473) [SoundCloud](https://soundcloud.com/adlawaccess/dc-court-of-appeals-revives?si=ead23e2ca6464fd386e3440fd42c796b&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/5TshDmvhXTy5yRMwYQPfLR?si=cA66gMyCQnaiSSQjI_BSgQ) 

 

In 2021, Earth Island Institute filed a lawsuit against Coca-Cola, alleging that the company’s campaign to promote its sustainability efforts and goals amounted to greenwashing. A year later, the DC Superior Court dismissed the case holding, in part, that because statements about aspirational goals cannot be proven true or false, they cannot create a valid claim under the DC Consumer Protection Procedures Act (or ​“CPPA”). Last week, in a decision that could have broad implications for aspirational green claims, the DC Court of Appeals reversed the DC Superior Court’s dismissal of the complaint.

[www.kelleydrye.com/viewpoints/blog…rational-claims](https://gate.sc/?url=https%3A%2F%2Fwww.kelleydrye.com%2Fviewpoints%2Fblogs%2Fad-law-access%2Fdc-court-of-appeals-revives-greenwashing-suit-over-aspirational-claims&token=4c781e-1-1727293203088 "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/dc-court-of-appeals-revives-greenwashing-suit-over-aspirational-claims")

 

 

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