---
title: CARU Reviews Disclosures in Sponsored Content Directed to Kids
date: 2024-06-10T00:00:00-04:00
author: "mhenry@kelleydrye.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/caru-reviews-disclosures-in-sponsored-content-directed-to-kids"
section: Podcast Episodes
---
# CARU Reviews Disclosures in Sponsored Content Directed to Kids

  June 10, 2024 | 5 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [CARU Reviews Disclosures in Sponsored Content Directed to Kids](https://soundcloud.com/adlawaccess/caru-reviews-disclosures-in/s-513GUW6LiiA "CARU Reviews Disclosures in Sponsored Content Directed to Kids")

 <a class="link-r-arrow link-arrow-secondaryorange" href="">Apple</a> [SoundCloud](https://soundcloud.com/adlawaccess/caru-reviews-disclosures-in/s-513GUW6LiiA?si=6a7a830d1c21405c932ee94bcb7bc2e4&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) <a class="link-r-arrow link-arrow-secondaryorange" href="">Spotify</a> 

 

The Children’s Advertising Review Unit (or ​“CARU”) recently launched an investigation into the ​“Vlad and Niki” YouTube channel owned by CMG. The channel is described as a ​“global preschool phenomenon and highest rated kids channel on YouTube” that stars ​“the imaginative personalities and antics” of two kids ​“who are showcased in non-stop fun and crazy adventures.” Change a few nouns and that sentence could describe Ad Law Access. One difference, though, is that we don’t feature sponsored content.

[www.kelleydrye.com/viewpoints/blog…irected-to-kids](https://gate.sc/?url=https%3A%2F%2Fwww.kelleydrye.com%2Fviewpoints%2Fblogs%2Fad-law-access%2Fcaru-reviews-disclosures-in-sponsored-content-directed-to-kids&token=bb65d8-1-1717603600499 "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/caru-reviews-disclosures-in-sponsored-content-directed-to-kids")

 

 

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