---
title: CARU Releases a Risk Matrix for Using Generative AI with Kids
date: 2025-11-14T00:00:00-05:00
author: Mary Katherine (MK) Terrell
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/caru-releases-a-risk-matrix-for-using-generative-ai-with-kids"
section: Podcast Episodes
---
# CARU Releases a Risk Matrix for Using Generative AI with Kids

  November 14, 2025

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [CARU Releases a Risk Matrix for Using Generative AI with Kids](https://soundcloud.com/adlawaccess/caru-releases-a-risk-matrix "CARU Releases a Risk Matrix for Using Generative AI with Kids")

 [Apple](https://podcasts.apple.com/us/podcast/caru-releases-a-risk-matrix-for-using-generative-ai/id1457734764?i=1000736754235) [SoundCloud](https://soundcloud.com/adlawaccess/caru-releases-a-risk-matrix?si=6163b262bd334bfaae8ad74ba556b682&utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [Spotify](https://open.spotify.com/episode/0kVeeQ6UPFJtqoYqycNMko?si=VWPkPP6sQ-iqp5zwqlsbPw) 

 

As brands explore AI-driven marketing, the Children’s Advertising Review Unit (CARU) has released a new framework outlining the key risks companies face when using AI to engage children—from misleading content and data privacy to mental health and transparency concerns. In this episode, we cover CARU’s eight risk categories and practical steps companies can take to align with responsible advertising standards and reduce enforcement exposure.

Hosted by Simone Roach. Based on a blog post by [Gonzalo Mon](https://www.kelleydrye.com/people/gonzalo-e-mon).

 

 

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