---
title: CARU and FTC Express Concerns about Advertising to Kids in the Metaverse
date: 2022-10-05T00:00:00-04:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/caru-and-ftc-express-concerns-about-advertising-to-kids-in-the-metaverse"
section: Podcast Episodes
---
# CARU and FTC Express Concerns about Advertising to Kids in the Metaverse

 October 5, 2022 | 4 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [CARU and FTC Express Concerns about Advertising to Kids in the Metaverse](https://soundcloud.com/adlawaccess/caru-and-ftc-express-concerns "CARU and FTC Express Concerns about Advertising to Kids in the Metaverse")

 [Apple](https://podcasts.apple.com/us/podcast/caru-and-ftc-express-concerns-about-advertising-to/id1457734764?i=1000581727178) [Spotify](https://soundcloud.com/adlawaccess/caru-and-ftc-express-concerns?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) [SoundCloud](https://soundcloud.com/adlawaccess/caru-and-ftc-express-concerns?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

Earlier this year, CARU’s new Advertising Guidelines went into effect, including various updates that were designed to apply to digital advertising. This week, CARU issued a warning to put ​“advertisers, brands, influencers and endorsers, developers, and others on notice that CARU’s Advertising Guidelines apply to advertising in the metaverse” and that ​“CARU will strictly enforce its Guidelines against metaverse advertising.”

 

 

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