---
title: "Best Guesses for \"Best\" Claims"
date: 2023-04-18T00:00:00-04:00
author: "hilary@usesharepoint.com"
canonical_url: "https://www.kelleydrye.com/viewpoints/podcasts/ad-law-access/best-guesses-for-best-claims"
section: Podcast Episodes
---
# Best Guesses for ​“Best” Claims

 April 18, 2023 | 3 min

 

 

 

 

 

 

 [Kelley Drye Ad Law Access Podcast](https://soundcloud.com/adlawaccess "Kelley Drye Ad Law Access Podcast") · [Best Guesses for "Best" Claims](https://soundcloud.com/adlawaccess/best-guesses-for-best-claims "Best Guesses for "Best" Claims")

 [Apple](https://podcasts.apple.com/us/podcast/best-guesses-for-best-claims/id1457734764?i=1000609537166) [Spotify](https://open.spotify.com/episode/7vBLwymaaNO3K7Obsuf1ac?si=f59142a446bb433d) [SoundCloud](https://soundcloud.com/adlawaccess/best-guesses-for-best-claims?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing) 

 

If you want to advertise that something is the ​“best,” do you need substantiation? Or can you rely on a puffery argument? Although the answer depends on context, one paragraph in a recent NAD decision seems to conflict with longstanding precedent.

 

 

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