--- title: "Ad Law News and Views - November 6, 2021" date: 2021-11-06T00:00:00-04:00 author: Import Bot canonical_url: "https://www.kelleydrye.com/viewpoints/newsletters/ad-law-news-and-views/ad-law-news-and-views-november-6-2021" section: Newsletter Issues --- # Ad Law News and Views - November 6, 2021 November 6, 2021 [“#### LATEST UPDATES Get these and other stories in real time when you subscribe to the Ad Law Access blog [here](%5C) or visit the Advertising and Privacy Law Resource Center [here](%5C). #### [A New Era for the FTC and U.S. Privacy? House Reconciliation Bill Would Give the FTC $500 Million to Build a New Privacy Bureau](%5C) As we’ve all been following in the news, the House reconciliation bill to fund ​“human infrastructure” is still mired in negotiations, ever on the verge of either passing to monumental fanfare, or cratering in failure. Tucked away on page 671 of the 1684-page bill is a short provision that, despite scant attention, has the potential to usher in a new era for the FTC and U.S. privacy – $500 million to fund a brand new FTC privacy bureau, to be spent between 2022 and 2029.#### [GLBA Safeguards Gets a Makeover: Why it Matters for Businesses with Customer Information](%5C) In a much-anticipated announcement last week, the FTC [amended ](%5C)the Gramm-Leach-Bliley Act (GLBA) Safeguards Rule, and proposed a [further amendment](%5C) requiring certain financial institutions to provide the FTC with notice in the event of certain security events. Although these changes were announced after FTC Commissioner Chopra left the agency to lead the CFPB, he apparently voted prior to leaving to ensure 3/2 approval of the amendments in a Commission that remains divided.#### [Post-AMG Scorecard: The FTC Pivots to Other Statutory Bases for Monetary Relief](%5C) The Supreme Court in AMG foreclosed the FTC’s ability to pursue monetary remedies under Section 13(b) of the FTC Act. That, however, AMG has not stopped the FTC from pursuing monetary relief directly in court, while attempting to bypass the statutory prerequisite of an administrative proceeding. The FTC is continuing to use Section 13(b) of the Act to attempt to obtain preliminary and permanent injunctive relief. At the same time, the Commission is coupling its 13(b) requests for injunctive relief with other (sometimes creative) statutory requests for money. **Kelley Drye attorneys and industry experts provide timely insights on legal and regulatory issues that impact your business. Our thought leaders keep you updated through** [**advisories and articles**](%5C)**,** [**blogs**](%5C)**,** [**newsletters**](%5C)**,** [**podcasts**](%5C) **and** [**resource centers**](%5C)**.** [**Sign up here**](%5C) **to receive our email communications tailored to your interests.** ****Follow us on** [**LinkedIn**](%5C) **and** [**Twitter**](%5C) **for the latest updates.**** TOP 10 OCTOBER READS - #### [FTC Blankets Companies With Warning Letters Over Endorsements and Reviews](%5C) - #### [NAD Addresses Green Claims About Current Practice and Future Goals](%5C) - #### [FTC Chair Khan’s Vision for Privacy – and Some Dissents](%5C) - #### [FTC Threatens 70 Colleges with Civil Penalties in Attempt to Resurrect Penalty Offense Authority](%5C) - #### [Flexing the Agency’s Muscles: What FTC Notice of Penalty Offenses Really Means for Advertisers](%5C) - #### [CPRA Update: California Legislature Makes Technical Changes to CPRA](%5C) - #### [California Updates its Automatic Renewal Law](%5C) - #### [California Imposes New Restrictions on Recyclability Claims](%5C) - #### [Next Up – Earnings Claims: Notice of Penalty Offenses Sent to 1,100 Direct Selling Companies and Others in the Gig Economy](%5C) - #### [NAD Decision Addresses Sustainability Claims](%5C) **UPCOMING EVENTS**#### [Basics of Advertising: A New Take on Substantiation, Disclosures & Social Media](%5C) ###### Association of National Advertisers November 15, 2021”,“Webinar [Gonzalo Mon](%5C) #### [Updates in Litigation Risks: Product Liability, Private Litigation, and Consumer Class Actions](%5C) ###### Food and Drug Law Institute December 10, 2021”,“Webinar [Donnelly McDowell](%5C) ”] - Share this entry - - - - - [ View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/ad-law-news-and-views-november-6-2021-20230913222720.pdf) ### Related Services - [California Consumer Privacy Act (CCPA)](https://www.kelleydrye.com/trending/california-consumer-privacy-act-ccpa) - [Dietary Supplements and Functional Foods](https://www.kelleydrye.com/industries/dietary-supplements-and-functional-foods) - [Consumer Class Action Defense](https://www.kelleydrye.com/practices/consumer-class-action-defense) - [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing) - [Antitrust](https://www.kelleydrye.com/practices/antitrust) - [Consumer Product Safety Regulation](https://www.kelleydrye.com/practices/consumer-product-safety-regulation) - [Privacy and Information Security](https://www.kelleydrye.com/practices/privacy-and-information-security) - [Food and Drug](https://www.kelleydrye.com/industries/food-and-drug)