--- title: "Ad Law News and Views-November 3, 2016" date: 2016-11-03T00:00:00-04:00 author: Import Bot canonical_url: "https://www.kelleydrye.com/viewpoints/newsletters/ad-law-news-and-views/ad-law-news-and-views-november-3-2016" section: Newsletter Issues --- # Ad Law News and Views-November 3, 2016 November 3, 2016 #### Recent News **[FTC Releases New Data Response Breach Guide For Businesses](%5C "\") [FTC Associate Director for Advertising Practices Elucidates the Commission’s Handling of Referrals From NAD](%5C "\") [FTC Announces Settlement of ​“Made in USA” Litigation](%5C "\") [FCC Votes to Impose Aggressive New Privacy Rules on Broadband Providers](%5C "\") [FCC Flexes Muscle: T-Mobile to Pay $48 Million for Failing to Disclose Limits on ​‘Unlimited’ Data](%5C "\")** #### Spotlight on the International Trade Practice Group Kelley Drye’s leading **[International Trade](%5C)** practice guides clients through complex trade rules and restrictions to address injury caused by imported goods, as well as to successfully import and export their products and services. We are noted for our capability in protecting U.S. manufacturers against unfairly traded goods and for our insight into the politics surrounding trade issues. We also regularly help our U.S.-based clients overcome barriers to entry in foreign markets, such as defending clients in trade cases brought against U.S. exports in Mexico, South Africa, and various European and Asian countries. Beyond our significant experience with antidumping (AD), countervailing duties (CVD) and other trade remedies, we have robust export, customs and international dispute resolution capabilities. Our team responds quickly to client crises – such as when clients face embargoed goods and penalty proceedings – and also counsels clients on tariff preference programs and compliance with customs and trade regulations including classification, valuation and country of origin. To learn more about the International Trade practice group, please visit our [list of attorneys](%5C) and check out the [The Trade Advisor newsletter.](%5C) To sign up, fill out the form [here](%5C) and select International Trade under Interests. #### Analysis **[Message from the ABA Antitrust Section Chair](%5C)** As chair of the American Bar Association’s Section of Antitrust Law, partner [William MacLeod](%5C) authors monthly addresses on recent changes in antitrust and consumer protection. To read this month’s Message From The Chair, [click here.](%5C) **[How Do FDA and FTC Regulate Traditional Medicine Products?](%5C)** The growing trend of natural and alternative health products was addressed in a *Nutritional Outlook* article, titled ​“How Do FDA and FTC Regulate Ayurveda Products?” The article covers Ayurveda, an ancient Indian system of holistic medicine that combines the use of plants and herbs as medicinal treatment and a variety of lifestyle practices, including for diet and exercise. [ Read more...](%5C) **[Navigating the Legal Pitfalls of Augmented Reality](%5C)** Partner [Alysa Hutnik](%5C) had her 2012 *Mashable* article ​“Navigating the Legal Pitfalls of Augmented Reality” re-published in the *Internet Marketing Guide to Everything.* The article notes that, while part of a niche industry, AR applications are being championed by tech players like Google and Nokia, and a host of mobile app developers have launched AR apps for the growing number of smartphones and portable computing devices. [ Read more…](%5C) #### Upcoming Events and Speeches [](%5C)**[Overview of Consumer Protection Laws](%5C)** November 3, 2016”,“NEW ORLEANS, LA National Association of Settlement Purchasers 2016 Annual Conference **[US in the World of Food: International Constraints and Opportunities](%5C)** November 4, 2016”,“WASHINGTON, DC Food and Drug Law Institute’s Law and Food Systems: Institutional Pathways to a New Paradigm **[Basics of Advertising: A Fresh Spin on Proof, Disclosures & Social Media](%5C)** November 9, 2016”,“CHICAGO, IL 2016 ANA/BAA Marketing Law Conference [**Gonzalo E. Mon**](%5C) **[Food Law, Regulations and Agency Fundamentals: An Essential Primer on Applicable Laws and Key Agencies Having Authority Over Food](%5C)** November 14, 2016”,“CHICAGO, IL American Conference Institute’s Food Law and Regulation Boot Camp **[2016 Fall Forum](%5C)** November 17, 2016”,“WASHINGTON, DC American Bar Association’s Section of Antitrust Law **[William C. MacLeod](%5C)** **[Mitigating Risk in Advertising Supplement Claims](%5C) [](%5C)** December 8, 2016”,“ALEXANDRIA, VA Dietary Supplement Regulation: Labeling and Claims Conference - Share this entry - - - - - [ View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/ad-law-news-and-views-november-3-2016-20240529095507.pdf)