--- title: "Ad Law News and Views - May 9, 2020" date: 2020-05-09T00:00:00-04:00 author: Import Bot canonical_url: "https://www.kelleydrye.com/viewpoints/newsletters/ad-law-news-and-views/ad-law-news-and-views-may-9-2020" section: Newsletter Issues --- # Ad Law News and Views - May 9, 2020 May 9, 2020 #### RECENT NEWS #### [Anheuser-Busch Wins Big Battle in Corn Syrup Wars](https://communications.kelleydrye.com/e/fmkucdksrqeftha) After more than a year of legal battles, the Seventh Circuit handed Anheuser-Busch a decisive victory in a short, five-page opinion. Whether or not an ad is misleading is often complicated and turns a lot on the specific language and context of the ads. Most decisions, then, carefully analyze the ads and consider consumer perception. The Seventh Circuit took a different approach in this instance, noting that ​“this case is and always has been simple.” #### [Senate Republicans Release COVID-19 Privacy Bill](https://communications.kelleydrye.com/e/50e9f6xpzlncca) In light of concerns associated with attempts to use personal data to track the spread of [COVID-19](https://communications.kelleydrye.com/e/so0igyg235blza), a group of Republican Senators, led by Mississippi Senator Roger Wicker, introduced the [COVID-19 Consumer Protection Data Act of 2020](https://communications.kelleydrye.com/e/vc0uazfvoi13ezw). #### [Spotlight on Charitable Campaigns](https://communications.kelleydrye.com/e/0ehbnv7asttw) The COVID-19 pandemic has given all of us renewed interest in our communities and giving back to them. Similarly, many companies are teaming up with charitable organizations to support efforts related to COVID-19 through cause marketing campaigns. Cause marketing campaigns can trigger various state laws, like those governing ​“[commercial co-ventures](https://communications.kelleydrye.com/e/nskkcgengdoz7uq),” particularly when they involve a consumer purchase. This post includes few resources for companies looking to enter into new commercial co-ventures or rekindle previous relationships. #### [Update: White House Identifies Amazon Foreign Domains as ​“Notorious Markets” for Counterfeit Goods](https://communications.kelleydrye.com/e/6i0hkjyo2lw7w) On April 29, the Administration’s Office of the United States Trade Representative (USTR) released its [2019 Review of Notorious Markets for Counterfeiting and Piracy](https://communications.kelleydrye.com/e/gpkohyuo4bgmiq) (Notorious Markets Review) including Amazon’s marketplace domains in Canada, the U.K., Germany, France, and India. This is the first time that the foreign domains of a U.S.-based e-commerce platform have been included in the USTR’s annual Notorious Markets Review. #### [TCPA In Jeopardy? US Supreme Court Reviews Constitutionality](https://communications.kelleydrye.com/e/e6bs70xwmklhq) On May 6th, the U.S. Supreme Court heard an oral argument in a case concerning the scope of the Telephone Consumer Protection Act (TCPA) that is of great interest to businesses and communications industry practitioners. In *William P. Barr et al. v. American Association of Political Consultants et al.*, Case No. 19-631 (2020) (*Barr*) the Supreme Court agreed to review a ruling by the Court of Appeals for the Fourth Circuit, which declared a 2015 government debt collection exemption unconstitutional and severed the provision from the remainder of the 1991 TCPA. The 2015 amendment exempts calls from the TCPA’s autodialer restriction, if the call relates to the collection of debts guaranteed by the U.S. government. On Wednesday, the Supreme Court will consider if: 1) the government-debt exception to the Telephone Consumer Protection Act of 1991’s automated-call restriction violates the First Amendment; and 2) whether the proper remedy for any constitutional violation is to sever the exception from the remainder of the statute. ### Receive posts as they happen by subscribing to the [Ad Law Access blog](https://communications.kelleydrye.com/e/ikcwxdjp4ygktw) by [email](https://communications.kelleydrye.com/e/2g0e2o42i8kroba) or [RSS feed.](https://communications.kelleydrye.com/e/pxewjklajcx1q) ### ON DEMAND CONTENT We have pulled together a selection of on demand content that we hope you find useful: #### Webinars This year, in conjunction with the launch of the [Advertising and Privacy Law Resource Center](https://communications.kelleydrye.com/e/55uimph2x0kiwvq), we have been holding a series of webinars: #### [Advertising 101 Webinar](https://communications.kelleydrye.com/e/okilioxccymhrq) Covering the basics of advertising law: Regulatory Overview Claim Substantiation and Puffery Disclosures Endorsements and Testimonials Made in USA Claims Green Guides Promotions #### **[Privacy 101 Webinar](https://communications.kelleydrye.com/e/fq0s8ro8hyclqkw)** Walks through topics such as: Privacy law 101 Data security and breaches E-Mail, calls, and text marketing #### [Influencer 101 Webinar](https://communications.kelleydrye.com/e/po069uycjciwqa) Covers the legal issues surrounding social media influencers: Key legal requirements for influencer campaigns Notable enforcement actions, and what you can learn from them Practical tips for managing influencers #### **[Pretty Up: Cosmetics False Advertising Litigation Trends and Marketing Compliance Webinar](https://communications.kelleydrye.com/e/o9uo59ch7af51og)** Topics include: Class action litigation trends impacting the personal care products industry from year 2019, and our expectations for year 2020; Beyond food and beverage: an overview of how key terms such as ​“healthy,” ​“natural” and ​“no preservatives” are being used for personal care products; Advertising risk migration strategies; and Other practical takeaways Our Labor and Employment practice presented a two-part series ​“Getting Back to Work,” to guide employers through the snares of legal, logistical and practical considerations as the nation returns to work. #### **[Part 1 - Preparations and Considerations for Employers](https://communications.kelleydrye.com/e/elk2zq78xx82ksa)** #### **[Part 2 - When the Rubber Hits the Road](https://communications.kelleydrye.com/e/4skshpchrgjpbta)** #### PODCASTS: - #### [Health Claims in the Context of COVID-19](https://communications.kelleydrye.com/e/mkkuxrbcvjqusyw) - #### [Answering Retailer Questions Related to COVID-19 Issues](https://communications.kelleydrye.com/e/roeu2wi7xebw8la) - #### [Update on ATDS Definition Under the TCPA](https://communications.kelleydrye.com/e/4umuyx7njvjc6w) - #### [Price Gouging](https://communications.kelleydrye.com/e/vtemoawhbv7sgg) The Ad Law Access podcast is available now through [Apple](https://communications.kelleydrye.com/e/8u0uc9pkjwkl6bw), [Spotify](https://communications.kelleydrye.com/e/xd0wlh3fmc9syfw), [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjU5OTgyMTEwNC9zb3VuZHMucnNz?sa=X&ved=0CAYQrrcFahcKEwjYzuHg-6TrAhUAAAAAHQAAAAAQAQ), [SoundCloud](https://communications.kelleydrye.com/e/jqe62nri9mxsgbg), and [wherever you get your podcasts](https://communications.kelleydrye.com/e/8iugqjhnlolvj6a)[.](https://communications.kelleydrye.com/e/gjuyystwnbfwia) #### ABA SPRING MEETING 2020: Kelley Drye attorneys took part in the American Bar Association’s Antitrust Section Spring Meeting - this time virtually. You can rewatch the sessions below: #### **[Briefing with the State Enforcers](https://communications.kelleydrye.com/e/ir2uadaq7hlw)** #### **[What to Expect in FTC CP Enforcement](https://communications.kelleydrye.com/e/ak6iquajqgesqq)** ### COVID-19 RESOURCES In addition to the webinars mentioned above, Kelley Drye is making the following COVID-19 resources available: #### KELLEY DRYE’S COVID-19 RESPONSE Kelley Drye’s **[COVID-19 Response Resource Center](https://communications.kelleydrye.com/e/um4swl4hcyrmg)** is a dedicated source that provides guidance and addresses questions about legal and business concerns arising from the Coronavirus outbreak. Our priority is to closely monitor and track developments to help you stay informed, so that you can respond to the shifting landscape. To receive Kelley Drye’s updates on COVID-19 legal issues, **[sign up here](https://communications.kelleydrye.com/e/uxeandudec81hgw).** #### COVID-19 DAILY WASHINGTON UPDATE The Washington Update is a daily synopsis of federal government actions related to the COVID-19 pandemic. The synopsis covers actions coming from Congress, the White House and various federal agencies, including the CDC, the Departments of Labor, Health and Human Services, Homeland Security and Treasury/IRS, the Food and Drug Administration and the Federal Trade Commission, among others. You can sign up to receive the daily Washington Update by subscribing to our COVID-19 interest area **[here](https://communications.kelleydrye.com/e/hkue1figbwn478w).** Archived editions of the Washington Update can be found **[here](https://communications.kelleydrye.com/e/2zeclrxsactggha).** #### COMMLAW MONITOR As the COVID-19 pandemic rapidly unfolds, the Federal Communications Commission (FCC) has been active to keep communications services available through various waivers, extensions, and other regulatory relief. Kelley Drye’s Communications Practice Group is tracking these actions and what they mean for communications service providers and their customers. **[CommLaw Monitor](https://communications.kelleydrye.com/e/7zkae7jmh38zwla)** will provide regular updates to its analysis of the latest regulatory and legislative actions impacting your business and the communications industry. Click on the ​“**[COVID-19](https://communications.kelleydrye.com/e/bakrvrwsa1ivq)**” blog category for previous updates. If you have any urgent questions, please contact your usual Kelley Drye attorney or any member of the **[Communications Practice Group](https://communications.kelleydrye.com/e/9nus2kdzhm5ndbw).** ### **IN CASE YOU MISSED IT** #### [Apple, Google Must Vet Tracing Apps or Face Lawsuit Risks](https://news.bloomberglaw.com/privacy-and-data-security/apple-google-must-vet-health-apps-or-else-face-lawsuit-risks) #### [FTC Sends Warning Letters to Ten MLMs about COVID-related Product and Earnings Claims](https://communications.kelleydrye.com/e/pkugvktixsyyfug) #### [The CCPA Non-Discrimination Right, Explained](https://communications.kelleydrye.com/e/xgeqxse5xidksg) #### [Arbitration of CCPA Claims](https://communications.kelleydrye.com/e/c0uqrwqhyo9t1wg) #### [Earth Day 2020: Fashion Brands Continue Focus on Green Marketing](https://communications.kelleydrye.com/e/nukm6xxf1nuzgeq) - Share this entry - - - - - [ View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/ad-law-news-and-views-may-9-2020-20230913222755.pdf) ### Related Services - [California Consumer Privacy Act (CCPA)](https://www.kelleydrye.com/trending/california-consumer-privacy-act-ccpa) - [General Data Protection Regulation (GDPR)](https://www.kelleydrye.com/trending/general-data-protection-regulation-gdpr) - [Dietary Supplements and Functional Foods](https://www.kelleydrye.com/industries/dietary-supplements-and-functional-foods) - [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing) - [Antitrust](https://www.kelleydrye.com/practices/antitrust) - [Consumer Product Safety Regulation](https://www.kelleydrye.com/practices/consumer-product-safety-regulation) - [Privacy and Information Security](https://www.kelleydrye.com/practices/privacy-and-information-security) - [Food and Drug](https://www.kelleydrye.com/industries/food-and-drug)