---
title: "Ad Law News and Views-July 29, 2015"
date: 2015-07-20T00:00:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/newsletters/ad-law-news-and-views/ad-law-news-and-views-july-29-2015"
section: Newsletter Issues
---
# Ad Law News and Views-July 29, 2015

 July 20, 2015

 

 

 

 

 

 

#### Recent News

[**Health Canada Releases Guidance for Industry on Its Reporting Obligations**](%5C)  
  
**[California Bill Would Complicate Labeling Requirements for Children’s Products](%5C)**  
  
**[​“The White Sauce” Decision (International Custom Products, Inc. v. United States) Highlights Importance of Administrative Procedures for Food Importers ](%5C) [ ](%5C)**

#### Analysis

[TCPA Litigation: Key Issues and Considerations](%5C) [](%5C)  
JULY/AUGUST 2015”,“PRACTICAL LAW THE JOURNAL   
Co-chairs of Kelley Drye’s TCPA Litigation Practice [Alysa Zeltzer Hutnik](%5C) and [Lauri A. Mazzuchetti](%5C) authored the *Practical Law The Journal* article ​“TCPA Litigation: Key Issues and Considerations.” The article explains that as more and more companies engage in mobile delivery platforms to communicate with consumers, there is a greater business risk and potential for legal exposure under the Telephone Consumer Protection Act (TCPA). [Read more…](%5C)

 [Wearing Your Technology on Your Sleeve](%5C)  
JULY 7, 2015”,“INSIDE COUNSEL   
Tracking steps was just the beginning. Since FitBit launched in 2009, the ​“quantified self” movement has expanded beyond bracelets to include smart contact lenses that detect glucose in tears, wearable devices that track chewing sounds and provide dietary feedback via a mobile app, bandages that deliver electrical stimulation and pain relief, and more. Key legal factors are addressed in the article for *Inside Counsel*, including data privacy, data security, HIPAA and regulatory implications that should be considered before successfully launching a mobile health app or wearable product. [Read more…](%5C)

#### Upcoming Events and Speeches

**[Workshop on Food Literacy: How Do Communications and Marketing Impact Consumer Knowledge and Behavior?](%5C)**   
September 3, 2015 through September 4, 2015 “,” Washington, D.C.   
The Institute of Medicine

 

 

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