--- title: "Ad Law News and Views - January 22, 2022" date: 2022-01-22T00:00:00-05:00 author: Import Bot canonical_url: "https://www.kelleydrye.com/viewpoints/newsletters/ad-law-news-and-views/ad-law-news-and-views-january-22-2022" section: Newsletter Issues --- # Ad Law News and Views - January 22, 2022 January 22, 2022 [“#### UPCOMING EVENTS #### [Privacy Priorities for 2022: Legal and Tech Developments to Track and Tackle](%5C) ###### Kelley Drye January 26, 2022”,“Webinar **[Register](%5C)** #### [State Attorney General Consumer Protection Priorities for 2022](%5C) ###### Kelley Drye January 27, 2022”,“Webinar **[Register](%5C)** #### [TROPT Data Privacy Week 2022](%5C) ###### TROPT January 26-27, 2022”,“Webinar **[Register](%5C)** #### [Advertising Claims 101 – A Complete Roadmap to a Successfully Substantiated Advertising Campaign](%5C) ###### ACI February 2, 2022”,“Webinar **[Register](%5C)** #### LATEST UPDATES Get these and other stories in real time when you subscribe to the Ad Law Access blog [here](%5C) or visit the Advertising and Privacy Law Resource Center [here](%5C). **Announcing the Ad Law Access Daily Podcast** We are proud to announce the expansion of the Ad Law Access podcast, which is now available on a daily basis. Hosted by [Simone Roach](%5C), powered by Kelley Drye’s Advertising and Privacy / Data Security teams, the daily podcast complements the award-winning Ad Law Access blog, and provides updates and analysis on advertising, marketing, and privacy / data security law. The **[Ad Law Access Daily podcast](%5C)** is available from a number of services (**[Apple](%5C)**, **[Spotify](%5C)**, **[Google Podcasts](%5C),** [**SoundCloud**](%5C) and **[many other podcast services](%5C)**). Originally launched in 2019, the Ad Law Access podcast has produced popular episodes on the FTC, [**CCPA**, ](%5C)**[Commercial Co-Ventures](%5C)**, [**Texting 101**,](%5C) **[Challenging Competitors’ Claims](%5C)**, **[Product Origin and Origin Marketing Claims,](%5C) [Influencers and Endorsers, ](%5C)[Sweepstakes and Contests](%5C)**, **[GDPR, ](%5C)**and many other topics #### [Texas AG Sues Google over Misleading Endorsements](%5C) When a company uses an influencer or other person to endorse the company’s products, it’s important that endorsement reflects the endorser’s honest opinions, beliefs, or experiences with the products. Of course, in order for that to happen, the endorser must have actually used the products. This week, the Texas Attorney General filed a lawsuit against Google alleging that the company engaged people to provide endorsements for its Pixel 4 phone, even though they had never used it.#### [Targeted Advertising in the Crosshairs: New Bill Seeks to Ban Many Forms of Targeted Advertising](%5C) On Tuesday, Congressional Democrats [unveiled a new bill](%5C) to outlaw a wide swath of targeted advertising. The [Banning Surveillance Advertising Act](%5C) would prohibit ad tech companies from using consumers’ personal information to target ads, with limited exceptions. It also would prohibit advertisers from using third party data, or data about a person’s membership in a protected class, to target ads. The bill would authorize the FTC, state attorneys general, and private litigants to enforce the law, and the FTC to write rules implementing it.#### [Once Upon a Time in Federal Court](%5C) On January 14, so called Pharma Bro Martin Shkreli was found personally liable for antitrust claims brought by the FTC and 7 State AGs. His company Vyera raised the price of medication Daraprim by 4000% after it purchased the drug. The parasitic brain infection the drug treats is especially deadly and according to doctors could only be treated with Daraprim. Shkreli then worked to prevent manufacturers from successfully competing in the generic drug market.#### [Top Privacy Issues to Watch in 2022](%5C) You’ve probably seen a lot of privacy forecasts for 2022 during the past few weeks. Here’s one that reflects the collective thoughts of our diverse privacy team, which includes former high level officials from the FTC and State AG offices, and practitioners who have been advising clients about privacy for over 30 years.#### [Taking State AGs’ Temperature on Covid Tests](%5C) Consumers across the country have been scrambling to get their hands on convenient and quick at-home Covid tests for weeks as the Omicron variant surge has gripped the country. With President Biden’s recent [announcement](%5C) that insurance plans will cover the costs of certain at-home Covid tests that started January 15 and the [rollout](%5C) of hundreds of millions of free tests, this trend is unlikely to wane any time soon. State AGs have taken notice, and we have seen many issue consumer alerts warning consumers about fake tests, illegitimate ​“popup” Covid test sites, and price gouging. **Kelley Drye attorneys and industry experts provide timely insights on legal and regulatory issues that impact your business. Our thought leaders keep you updated through** [**advisories and articles**](%5C)**,** [**blogs**](%5C)**,** [**newsletters**](%5C)**,** [**podcasts**](%5C) **and** [**resource centers**](%5C)**.** [**Sign up here**](%5C) **to receive our email communications tailored to your interests.** ****Follow us on** [**LinkedIn**](%5C) **and** [**Twitter**](%5C) **for the latest updates.**** ”] - Share this entry - - - - - [ View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/ad-law-news-and-views-january-22-2022-20230913222711.pdf) ### Related Services - [California Consumer Privacy Act (CCPA)](https://www.kelleydrye.com/trending/california-consumer-privacy-act-ccpa) - [Dietary Supplements and Functional Foods](https://www.kelleydrye.com/industries/dietary-supplements-and-functional-foods) - [Consumer Class Action Defense](https://www.kelleydrye.com/practices/consumer-class-action-defense) - [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing) - [Antitrust](https://www.kelleydrye.com/practices/antitrust) - [Consumer Product Safety Regulation](https://www.kelleydrye.com/practices/consumer-product-safety-regulation) - [Privacy and Information Security](https://www.kelleydrye.com/practices/privacy-and-information-security) - [Food and Drug](https://www.kelleydrye.com/industries/food-and-drug)