--- title: Ad Law News and Views - September 2024 date: 2024-09-26T00:00:00-04:00 author: "mhenry@kelleydrye.com" canonical_url: "https://www.kelleydrye.com/viewpoints/newsletters/ad-law-news-and-views/ad-law-news-and-views-for-september-2024" section: Newsletter Issues --- # Ad Law News and Views - September 2024 September 26, 2024 **Ad Law Access Honor** We are excited to share that our [Ad Law Access](https://communications.kelleydrye.com/e/qlukyfifrocqxhq) blog has been chosen for inclusion in the Library of Congress’ esteemed [Legal Blawgs Web Archive](https://communications.kelleydrye.com/e/a00getgnjabjgw). This selective collection includes authoritative blogs from law schools, research institutes, think tanks, and very few law firms that provide unique insights on emerging legal issues. This recognition underscores our dedication to providing top-notch legal analysis in the areas of advertising law and privacy. Sites in this archive are targeted for capture monthly, ensuring that the content remains accessible and preserved for future generations. Kudos to **[Gonzalo Mon](https://www.kelleydrye.com/people/gonzalo-e-mon)**, the blog’s editor, and to the entire Ad Law practice. #### UPCOMING EVENT #### State Attorneys General October Webinar #### Thursday, October 17, 2024, at 1:00 p.m. ET Join Kelley Drye’s State Attorneys General Ad Law team in our upcoming webinar led by Chair [Paul Singer](https://communications.kelleydrye.com/e/0e0yafwqmrmwka), Special Counsel [Abby Stempson](https://communications.kelleydrye.com/e/3um8ljpvwdsq), and Special Counsel [Beth Chun](https://communications.kelleydrye.com/e/py0g4c1axkegssg). Special guest will be Fran Oleen, Deputy Attorney General at the Kansas Attorney General’s Office. Register [Here](https://communications.kelleydrye.com/e/m8kmtbawxxjujg). #### IN THE NEWS AND LATEST UPDATES Get these and other stories in real time when you subscribe to the Ad Law Access blog [here](https://communications.kelleydrye.com/e/ce2bijygzo9kbw) or visit the Advertising and Privacy Law Resource Center [here](https://communications.kelleydrye.com/e/zc02cgd1v9vabq). [ ](https://communications.kelleydrye.com/e/6duxfvwov8mta) #### [Tyson Faces Lawsuit Over Net Zero Claims](https://communications.kelleydrye.com/e/yzkmvd3sikqpk8g) Last week, the Environmental Working Group (“EWG”) filed a lawsuit against Tyson Foods in DC Superior Court under the DC Consumer Protection Procedures Act (“CPPA”), accusing the country’s second-largest meat company of falsely claiming it will be net-zero by 2050 and misrepresenting its industrial beef products as ​“climate-smart.” (The first-largest meat company is already facing a [lawsuit](https://communications.kelleydrye.com/e/mle2ozxff2lbwiq) over similar claims.) This comes just a few weeks after the DC Court of Appeals allowed a [lawsuit](https://communications.kelleydrye.com/e/cfkeux9jmyskx7g) against Coca-Cola under the CPPA over its forward-looking environmental claims to proceed. #### [FTC Faces Renewed Criticism Both from Within and from Congress](https://communications.kelleydrye.com/e/xkgyqbw7ne0m9g) As we rapidly approach the November election, important legal and political questions are resurfacing at the FTC—with new criticism coming from both within the Commissioner ranks and from Congress. On Tuesday, September 17, Republican FTC Commissioner Melissa Holyoak questioned the agency’s aggressive rulemaking and enforcement positions in [remarks](https://communications.kelleydrye.com/e/0wbv0vccxdpxq) at the National Advertising Division (NAD) conference in New York. And on Thursday, September 19, House representatives during an Energy and Commerce Committee hearing opined that the ​“the FTC’s departure from its traditional standards is affecting Americans in their daily lives.” #### [Taking a ShOt at GLP-1 Weight Loss](https://communications.kelleydrye.com/e/00gitv8ygmlzg) As the demand for GLP-1 drugs like Ozempic and Wegovy increases with consumers eager to shed pounds, the supplement industry is weighing in. Dietary supplement companies have been considering ways to address this new demand in the marketplace and advertise supplements with ingredients that have been shown to boost GLP-1 levels as alternatives to GLP-1 injections. Consumers now have a choice to make—take the shots or swallow the pills. #### [The Eyes of Texas are on AI: Generative AI Settlement Reached](https://communications.kelleydrye.com/e/y30akozam8jjrcg) We have [frequently written](https://www.kelleydrye.com/search?query=AI%20and%20AG) on AGs interest in AI. In what [Texas calls](https://communications.kelleydrye.com/e/hrkqtoetissrhaa) the ​“first-of-its-kind healthcare generative AI” settlement, the state resolved its investigation into Pieces Technologies’ alleged misleading statements about accuracy of products deployed in major hospitals. Pieces claimed the product ​“summarizes, charts, and drafts clinical notes for your doctors and nurses…so they don’t have to.” The company further claimed accuracy of a <1 per 100,000 ​“severe hallucination rate,” a ​“phenomena of generative AI products creating an output that is incorrect or misleading.” Texas found this to be ​“likely inaccurate” and alleged these representations ​“may have violated the DTPA.” #### [Google Unlists Gemini Video After NAD Inquiry](https://communications.kelleydrye.com/e/jkol0bxtjnk0a) On December 6, 2023, Google introduced its new Gemini AI model with a [video](https://communications.kelleydrye.com/e/dwuul2pxgwldidw) that showcased some of its capabilities. The video demonstrated how Gemini could identify hand-drawn images, make sense of gestures, create games, make connections between objects, identify a sleight-of-hand trick, and perform other impressive tasks. Most people who watched the video were left in awe, but some that dug a little deeper felt that Google had performed a sleight-of-hand trick on them. Click [Here](https://communications.kelleydrye.com/e/aie6oxyofqie7ug) to Read More Latest News - Share this entry - - - - - [ View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/ad-law-news-and-views-for-september-2024-20240926121412.pdf) ### Related Services - [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing) - [Privacy and Information Security](https://www.kelleydrye.com/practices/privacy-and-information-security) - [State Attorneys General](https://www.kelleydrye.com/practices/state-attorneys-general)