---
title: "Ad Law News and Views-December 7, 2016"
date: 2016-12-07T00:00:00-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/newsletters/ad-law-news-and-views/ad-law-news-and-views-december-7-2016"
section: Newsletter Issues
---
# Ad Law News and Views-December 7, 2016

 December 7, 2016

 

 

 

 

 

 

<a>Recent News</a> **[Avoiding the Enforcement Crosshairs of Cross-Device Tracking](%5C "\")  
  
[Don’t Lose Your DMCA Safe Harbor Protection](%5C "\")  
  
[Lessons from Adobe’s State AG Data Breach Settlement](%5C "\")  
  
[Groups Renew Call for FTC to Act on Influencer Campaigns](%5C "\")  
  
[Do You Venmo? FTC Spotlight on Peer-to-Peer Payments and Crowdfunding](%5C "\")**  Analysis **[The Attack On Social Media Influencer Campaigns](%5C)**   
  
Partner [Gonzalo Mon](%5C) authored the *Law360* article ​“The Attack on Social Media Influencer Campaigns.” In the article, he notes that four consumer groups have sent letters to FTC encouraging the agency to investigate the use of influencers on Instagram. The combined letters include over 150 examples of campaigns that allegedly violate the FTC’s Endorsement Guides. [Read more...](%5C)  
  
**[The NAD: A Force in Shaping Food and Dietary Supplement Advertising](%5C)**    
  
Partner [John Villafranco](%5C) co-authored the  *FDLI Update*  article ​“The NAD: A Force in Shaping Food and Dietary Supplement Advertising.” In this article, Mr. Villafranco describes the National Advertising Division (NAD) and its role in shaping advertising for a FDA-regulated products. [Read more...](%5C)  
  
**[Client Advisory: FDA Continues FSMA Implementation, Finalizes Guidance on Voluntary Qualified Importer Program to Expedite Food Imports](%5C)**   
  
The Food &amp; Drug Administration (FDA) released last week a [final version of its guidance](%5C) for industry on the Voluntary Qualified Importer Program (VQIP), which will provide a mechanism for eligible food importers to expedite entry of certain shipments of food into the United States. The finalization of the guidance is the most recent in a long series of steps to implement the Food Safety Modernization Act (FSMA), the sweeping reform of U.S. food safety laws enacted in 2011. [Read more...](%5C)

<a>Upcoming Events and Speeches</a>

 **[Food: Consumer Class-Actions and FDA Regulated Products](%5C)**   
December 7, 2016”,“WASHINGTON, DC   
Food and Drug Law Institute’s Enforcement, Litigation, and Compliance Conference for the Pharmaceutical, Medical Device, Food, and Tobacco Industries

[**Enforcement, Litigation, and Compliance Conference For the Pharmaceutical, Medical Device, Food, and Tobacco Industries** ](%5C)  
December 7, 2016”,“WASHINGTON, DC  
Food and Drug Law Institute

**[Mitigating Risk in Advertising Supplement Claims](%5C) [](%5C)**   
December 8, 2016”,“ALEXANDRIA, VA   
Dietary Supplement Regulation: Labeling and Claims Conference

**[](%5C)[TCPA/FCC Regulatory Compliance](%5C)**   
December 8, 2016”,“SALT LAKE CITY, UT   
Professional Association for Customer Engagement (PACE)   
**[Alysa Zeltzer Hutnik](%5C)**

**[Consumer Protection November Update](%5C)**    
December 13, 2016”,“WEBINAR   
American Bar Association’s Section of Antitrust Law   
**[Christie Grymes Thompson](%5C), [Donnelly L. McDowell](%5C)**

[**Consumer Privacy and Data Security Developments** ](%5C)  
January 23, 2017”,“WEBINAR  
American Bar Association   
**[Dana B. Rosenfeld](%5C)**

**[Doing Data Right: Legal Best Practices for Making Your Data Work](%5C)** [ ](%5C)  
March 16, 2017”,“SAN JOSE, CA  
Strata + Hadoop World 2017   
**[Alysa Zeltzer Hutnik](%5C)**

 

 

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