--- title: "Ad Law News and Views-August 11, 2016" date: 2016-08-11T00:00:00-04:00 author: Import Bot canonical_url: "https://www.kelleydrye.com/viewpoints/newsletters/ad-law-news-and-views/ad-law-news-and-views-august-11-2016" section: Newsletter Issues --- # Ad Law News and Views-August 11, 2016 August 11, 2016 **Do you forward this newsletter every time to colleagues or contacts who may be interested in it? Click here to access our [Publication Sign Up](%5C) and select Advertising and Marketing, or feel free to respond to this email with the contact information of people who would like to receive this newsletter and we will add them to the distribution list.** #### Recent News f**[Court Suggests Companies Can Be Liable as Soon as Claims Become Stale](%5C) [FTC Ponders Disclosures in Celebrity Posts](%5C) [This Week in Privacy Shield Developments](%5C) [Health Claim Substantiation Has Not Gone to the Dogs](%5C)** #### Analysis [**Federal Trade Commission v. Amazon​.com Inc.**](%5C) Partner [Dana Rosenfeld](%5C) co-authored the *E-Commerce Law Reports* article ​“Federal Trade Commission v. Amazon​.com Inc.” The article discusses a recent federal ruling in favor of the FTC, finding that Amazon was liable for children’s unauthorized in-app purchases. The article covers the background of the Amazon case, the court’s order, and key takeaways. It highlights that the *Amazon* decision, in addition to other recent FTC actions in the mobile marketplace, identifies key compliance obligations and considerations for app developers and providers. [Read more…](%5C) #### Upcoming Events and Speeches **[Hot Topics in the International Sales, Franchising and Products Law Section](%5C)** September 19, 2016”,“WASHINGTON, DC Annual Conference of the International Bar Association **[Ethics & Lawyers’ Use of Social Media: #AD – Advertising or Solicitation?](%5C)** September 26, 2016”,“NEW YORK, NY NAD Conference 2016: Hot Topics & Best Practices in Advertising Law, Claim Substantiation and Self-Regulation [**Christie Grymes Thompson**](%5C) **[Big Data, Big Decisions: Key Legal Considerations for the Collection and Use of Big Data](%5C)** September 27, 2016”,“NEW YORK, NY Strata + Hadoop World 2016 **[Developing and Substantiating Product Claims](%5C)** October 5, 2016”,“LAS VEGAS, NV 2016 SupplySide West Global Conference **[Federal and State AG Enforcement on Cyber Security, Data Privacy, and Protection](%5C)** October 13, 2016”,“CHICAGO, IL 20th Advanced Global Legal and Compliance Forum on Privacy & Security of Consumer and Employee Information **[Alysa Zeltzer Hutnik](%5C)** [**Privacy & Security Forum**](%5C) October 24, 2016”,“WASHINGTON, DC HB Litigation Conferences **[Dana B. Rosenfeld](%5C)** - Share this entry - - - - - [ View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/ad-law-news-and-views-august-11-2016-20240530132007.pdf)