---
title: What The FTC Said About Direct Selling In 2018
date: 2018-12-09T08:23:58-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/what-the-ftc-said-about-direct-selling-in-2018"
section: Blog Posts
---
# What The FTC Said About Direct Selling In 2018

  December 9, 2018

 

 

 

 

 

 

Earlier this year, the Federal Trade Commission released new business guidance for direct sellers and multilevel marketers describing the legal principles that it will apply when evaluating practices under the FTC Act. [*Law360*](https://www.law360.com/articles/1108186/what-the-ftc-said-about-direct-selling-in-2018) published the article ​“What The FTC Said About Direct Selling In 2018,” co-authored by partner John Villafranco and senior associate Donnelly McDowell. The article discusses the FTC guidance along with recent enforcement actions and staff comments, and poses seven questions direct sellers and multilevel marketers should consider as we close out 2018 and look toward the future. To read the article, please click [here](https://www.law360.com/articles/1108186/what-the-ftc-said-about-direct-selling-in-2018).

 

 **Tags:** [2018](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/2018), [article](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/article), [Articles](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/articles), [direct sellers](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/direct-sellers), [FTC guidance](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/ftc-guidance), [Law360](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/law360), [recent enforcement actions](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/recent-enforcement-actions), [staff comments](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/staff-comments)

 

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