--- title: Song-Beverly Credit Card Act date: 2023-07-17T11:26:00-04:00 author: Import Bot canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/song-beverly-credit-card-act" section: Blog Topics --- # Ad Law Access Updates on advertising law and privacy law trends, issues, and developments [ Remove filter Topic: Song-Beverly Credit Card Act ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access) ## [ California's Song-Beverly Credit Card Act: The Past, Present, and Future ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/californias-song-beverly-credit-card-act-the-past-present-and-future) August 2, 2010 Last week the BNA Privacy & Security Law Report published an article discussing in detail California’s Song-Beverly Credit Card Act (the “Act”). The aim of the article is to provide those persons and businesses that… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/californias-song-beverly-credit-card-act-the-past-present-and-future) ## [ Appellant Attempts to Re-litigate Issue of Whether Retailers that Collect Customer Zip Codes During Credit Card Transactions Violate California's Song Beverly Credit Card Act ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/appellant-attempts-to-re-litigate-issue-of-whether-retailers-that-collect-customer-zip-codes-during-credit-card-transactions-violate-californias-song-beverly-credit-card-act) June 7, 2010 In a previous post, we noted that the California Supreme Court in Pineda v. Williams-Sonoma Stores, Inc., granted a petition to review the issue of whether a retailer violates California’s Song-Beverly Credit Card Act… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/appellant-attempts-to-re-litigate-issue-of-whether-retailers-that-collect-customer-zip-codes-during-credit-card-transactions-violate-californias-song-beverly-credit-card-act) ## [ Update: California Supreme Court Agrees to Review Issue of Whether Collecting Customer Zip Codes and Reverse Data Mining for Additional Customer Information Violates California's Song-Beverly Credit Card Act ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/update-california-supreme-court-agrees-to-review-issue-of-whether-collecting-customer-zip-codes-and-reverse-data-mining-for-additional-customer-information-violates-californias-song-beverly-credit) March 25, 2010 If you or your company collect zip codes in California as part of a loyalty program or otherwise, and reverse data mine for additional customer information, you should be aware that the California Supreme Court… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/update-california-supreme-court-agrees-to-review-issue-of-whether-collecting-customer-zip-codes-and-reverse-data-mining-for-additional-customer-information-violates-californias-song-beverly-credit) ## [ Use Of Customer Information For Data Mining May Be A Violation Of California Constitutional Right To Privacy ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/use-of-customer-information-for-data-mining-may-be-a-violation-of-california-constitutional-right-to-privacy) March 5, 2009 If you or your company have a loyalty program or collect customer information in any form, and reverse data mine for additional customer information, you face the risk of being sued in California for a violation of the… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/use-of-customer-information-for-data-mining-may-be-a-violation-of-california-constitutional-right-to-privacy) ## [ Reminder! All California Businesses That Accept Credit And Debit Cards Now Must Truncate Credit Card Information On All Transaction Receipts ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/reminder-all-california-businesses-that-accept-credit-and-debit-cards-now-must-truncate-credit-card-information-on-all-transaction-receipts) March 5, 2009 As of January 1, 2009, and in contrast to federal law, California Civil Code Section 1747.09 requires that no more than the last five digits of a credit or debit card number be printed on both the… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/reminder-all-california-businesses-that-accept-credit-and-debit-cards-now-must-truncate-credit-card-information-on-all-transaction-receipts) [ RSS Feed ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/rss?topic=137795) ### Search Blog ### Subscribe ### Explore Topics - [13 (b)](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/13-b) - [AdTech](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/adtech) - [Advertising Law](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/advertising-law) - [Advertising Litigation](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/advertising-litigation) - [Agreements](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/agreements) 1. 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