---
title: Safety Nets for Fallen Stars
date: 2015-02-02T08:00:24-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/safety-nets-for-fallen-stars"
section: Blog Posts
---
# Safety Nets for Fallen Stars

  February 2, 2015

 

 

 

 

 

 

One of the most-negotiated provisions in endorsement agreements is the morals clause. While celebrities want those clauses to be as narrow and specific as possible, companies need to ensure they have enough flexibility to terminate an agreement if a celebrity is likely to damage their brand. But although termination can help curtail future losses, it won’t help the companies recoup the money they’ve already invested in the relationship.

To help companies deal with those losses, AIG recently announced Celebrity Product RecallResponse, a new insurance product ​“designed to help customers respond to risks from a celebrity endorser’s public fall from grace, scandal, or unexpected death.” Our friends a Drye Wit have more information [here](http://www.dryewit.com/2015/01/safety-nets-for-fallen-stars-aig-announces-celebrity-product-recallresponse-insurance-policy/).

 

 

 - Share this entry 
    - 
    - 
    - 
    -
- [  View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/safety-nets-for-fallen-stars-20251006123842.pdf)
 
 

### Search Blog

  

### Subscribe

  

### Explore Topics

- [Agreements](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/agreements)
 
 

### Related Services

- [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)