Ad Law Access https://www.kelleydrye.com/viewpoints/blogs/ad-law-access Updates on advertising law and privacy law trends, issues, and developments Wed, 08 May 2024 08:22:02 -0400 60 hourly 1 Man Sues Bass Pro Over Lifetime Guarantee on Socks https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/man-sues-bass-pro-over-lifetime-guarantee-on-socks https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/man-sues-bass-pro-over-lifetime-guarantee-on-socks Wed, 20 Jul 2022 13:17:15 -0400 As heat waves spread across the country, many men are looking for opportunities to go without socks. (To those men, I might suggest a good pair of no-show socks but, like with other grooming tips, that’s beyond the scope of this post.) The point is that, despite the heat, one Missouri man wants more socks, even though they appear to be thick and rather warm. In fact, he filed a $5 million class action against Bass Pro Shops for failing to give him more of those socks under the company’s lifetime guarantee.

Bass Pro Socks

Bass Pro sells a product called “RedHead® Lifetime Guarantee All-Purpose Socks.” As the name suggests, the company prominently advertises that the socks are subject to a lifetime guarantee and that “if they wear out, they get replaced.” In a YouTube video, a store manager elaborates on that, saying: “If anything ever happens — if the dryer steals one of them on you — you bring the other one in, and we give you a brand new pair of socks.”

Whether or not our man in Missouri had socks stolen by his dryer we may never know, but we do know that he took advantage of the lifetime guarantee a number of times since 2015, “typically 2-4 pair at a time.” Each time, Bass Pro replaced the socks with new socks that were subject to the same lifetime guarantee. That changed last year, though, when he attempted to exchange four pairs of socks. This time, he was given “distinctively-marked 60-Day Socks.”

(If you’re not sure what you’re wearing, glance down towards your calves. If you see a “distinctive stripe pattern” on your socks, that could be a warning that they’re just 60-Day Socks. Tread carefully.)

The lawsuit alleges that Bass Pro has engaged in false advertising and that it failed to honor its warranty. Although it’s too early to tell how this case will turn out, this lawsuit is worth contemplating for any company that is considering a lifetime warranty. A lifetime warranty may be a big selling point but, as the saying (sort of) goes: “With big selling points come big responsibilities.” Absent any clear disclosures, those responsibilities could last a lifetime.

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FTC Announced Third Right to Repair Action in Three Weeks https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-announced-third-right-to-repair-action-in-three-weeks https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-announced-third-right-to-repair-action-in-three-weeks Mon, 11 Jul 2022 11:29:22 -0400 The FTC is focused on ensuring that consumers have options when it comes to repairing products. In 2019, they held a workshop to discuss manufacturer restrictions on repair rights. In a 2021 report, they concluded there was “scant evidence to support manufacturers’ justifications for repair restrictions.” After that, they issued a Policy Statement calling for more aggressive enforcement against manufacturers that impose these restrictions. Two weeks ago, we posted about settlements with Harley-Davidson and Westinghouse. Last week, the FTC announced a third settlement, this one involving Weber.

According to the FTC, Weber’s warranty included terms that conveyed that the warranty is void if customers use or install third-party parts on their grill products. For example, the warranty on certain Summit grills stated: “[t]he use and/or installation of parts on your WEBER products that are not genuine WEBER parts will void this warranty, and any damages that result hereby are not covered by this warranty.”

As we noted in our previous post, these types of restrictions violate the Magnuson Moss Warranty Act, which broadly prohibits companies from conditioning a consumer product warranty on the consumer’s use of any article or service which is identified by brand name unless it is provided for free. Companies can, however, exclude warranty coverage for defects or damage caused by unauthorized parts or service.

As with the Harley-Davidson and Westinghouse settlements, Weber is prohibited from telling consumers that their warranties will be void if they use third-party parts, or that they should only use Weber-brand parts. Weber will be required to add specific language to its warranty saying, “Using third-party parts will not void this warranty.” If the company violates these terms, the FTC will be able to seek civil penalties of up to $46,517 per violation in federal court.

Companies that offer product warranties should take a close look at their warranty terms and related communications to ensure that they comply with the Magnuson Moss Warranty Act and developing federal and state laws specific to right to repair. We’re likely to see more of these actions on the federal and state levels.

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FTC Announces Two Actions on Right to Repair While Legislative Efforts Continue https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-announces-two-actions-on-right-to-repair https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-announces-two-actions-on-right-to-repair Tue, 28 Jun 2022 06:00:15 -0400 The FTC is focused on ensuring that consumers have options when it comes to repairing products. In 2019, they held a workshop to discuss manufacturer restrictions on repair rights. In a 2021 report, they concluded there was “scant evidence to support manufacturers’ justifications for repair restrictions.” After that, they issued a Policy Statement calling for more aggressive enforcement against manufacturers that impose these restrictions. Last week, we may have seen the start of that enforcement.

According to the FTC, Harley-Davidson and Westinghouse both included illegal terms that voided warranties if customers used anyone other than the companies and their authorized dealers to get parts or repairs for their products. For example, a Harley warranty encouraged consumers to “insist that your authorized Harley-Davidson dealer uses only genuine Harley-Davidson replacement parts and accessories to keep your Harley-Davidson motorcycle and its limited warranty intact.”

These types of restrictions violate the Magnuson Moss Warranty Act, which broadly prohibits companies from conditioning a consumer product warranty on the consumer’s use of any article or service which is identified by brand name unless it is provided for free. Companies can, however, exclude warranty coverage for defects or damage caused by unauthorized parts or service.

Under the terms of the settlements, the companies are prohibited from telling consumers that their warranties will be void if they use third-party services or parts, or that they should only use branded parts or authorized service providers. Moreover, the companies both agreed to affirmatively inform consumers of their rights. For example, warranties must disclose that “taking your product to be serviced by a repair shop that is not affiliated with or an authorized dealer of [Company] will not void this warranty. Also, using third-party parts will not void this warranty.”

While the FTC took action under existing law, federal and state legislatures continue efforts to pass legislation specific to right to repair. For example, earlier this month New York passed the first “right to repair” bill that requires all manufacturers of “digital electronic equipment” to make available to consumers and repair shops the information, tools, and spare parts needed to fix covered devices.

Companies that offer product warranties should take a close look at their warranty terms and related communications to ensure that they comply with the Magnuson Moss Warranty Act and developing federal and state laws specific to right to repair. We’re likely to see more of these actions on the federal and state levels.

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New Law Modernizes Warranty Obligations https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/new-law-modernizes-warranty-obligations https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/new-law-modernizes-warranty-obligations Thu, 01 Oct 2015 17:00:34 -0400 We frequently help clients figure out how to deal with laws that are outdated, so it’s nice to see when one of those laws gets updated to reflect current technology. Last month, President Obama signed the E-Warranty Act of 2015, which is designed to modernize the Magnuson-Moss Warranty Act of 1975.

For 40 years, manufacturers of certain consumer products have been required to include warranty terms on a printed document. (Check your car’s glove compartment, for example.) The new law now permits manufacturers to post warranty information online, instead. Manufacturers who do that will have to provide a URL to the warranty terms, either on the product, its package, or its manual. They must also provide a non-Internet based method of obtaining the terms, such as a phone number or mailing address.

The FTC's Rule on Pre-Sale Availability of Written Warranty Terms still requires that written warranties on consumer products costing more than $15 be available to consumers before they buy. Now, this requirement can also be satisfied by providing electronic access to the terms prior to sale.

The new law requires the FTC to revise its rules within one year, so stay tuned for future developments.

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FTC Enforcement Targets BMW Warranties https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-enforcement-targets-bmw-warranties https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-enforcement-targets-bmw-warranties Tue, 24 Mar 2015 09:38:34 -0400 The Federal Trade Commission (“FTC”) announced last week that it reached a settlement with BMW of North America, LLC, (“BMW”) regarding the maintenance and repair warranty that BMW’s MINI Division provided consumers.

Under the Magnuson-Moss Warranty Act (“Act”), a company that provides a warranty cannot condition that warranty on the purchase of parts or services from a particular company. According to the FTC’s complaint, the MINI Division warranty violated the Act because (1) it was conditioned on whether consumers used genuine MINI parts and dealers to perform maintenance and repair work and (2) there was a charge for the parts and services.

The proposed consent order prohibits BMW from requiring that car owners have maintenance performed by MINI Division dealers or with MINI parts as a condition of the warranty, unless BMW provides the part or service without charge. The agreement also prohibits BMW from indicating that car owners must have maintenance performed by MINI Division dealers or with MINI parts so that their vehicles operate safely or maintain their value.

This is the first auto warranty related enforcement action by the FTC in several years and a reminder to all companies offering a warranty to revisit their terms to ensure they do not impose similar conditions.

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