Ad Law Access https://www.kelleydrye.com/viewpoints/blogs/ad-law-access Updates on advertising law and privacy law trends, issues, and developments Wed, 01 May 2024 23:36:26 -0400 60 hourly 1 One Employee in Europe Could Trigger New EU Data Protection Obligations https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/one-employee-in-the-europe-could-trigger-new-eu-data-protection-obligations https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/one-employee-in-the-europe-could-trigger-new-eu-data-protection-obligations Tue, 16 May 2017 10:29:21 -0400 An Update on the New EU General Data Protection Regulation

On 16 April 2016, the EU adopted the General Data Protection Regulation (‘GDPR’) which largely rewrites and harmonizes the European legal framework of data protection. The new regulation will become applicable in May 2018, but given the scope and complexity of the GDPR it is important to prepare for this legal change well in advance.

Global scope?

With the GDPR, there will be a substantial expansion of the territorial scope of the EU data protection obligations, which may impact US companies and employers who were previously not affected by EU data protection rules. In determining its geographical reach, the GDPR considers not only the location of the processing, but also the location of the individual whose data is being processed. In this context, if your group of companies has one EU-based employee, the GDPR could be applicable to your organization. Note that the GDPR would also be triggered by processing personal data of EU-based customers.

Processing information?

If your group of companies has one EU-based employee, and it processes (i.e., collect, use, transfer or electronically store) personal data of this employee the GDPR may apply. ‘Personal data’ includes information that is typically considered personal such as an employee’s name, address, income details and medical condition, but also includes not always considered personal such as an employee’s computer or device IP address device identifiers, or other ‘unique identifiers.’ Even if you as an employer offer certain services which give you access to such personal data, such as an IT helpdesk, server access, etc., the GDPR could apply to you.

What do I need to do?

First, you should determine whether your group of companies has EU-based employees or is otherwise processing information related to EU-based employees.

If you have EU-based employees and are processing such information, you should conduct an internal GDPR review to determine which department or which companies (e.g. IT help desk, HR, accounting, etc.) are in scope for GDPR compliance obligations, evaluate current compliance and gaps to be resolved by May 2018, and set up the necessary structure for compliance with the GDPR. The level of data protection in the EU is considered (by the EU) to be higher than in the US and US companies should be prepared for the disclosures, specific guarantees, and obligations under the GDPR. Depending on the circumstances, the GDPR will even require US based companies with access to personal information to designate a representative based in an EU country to act as the point of contact for the relevant data protection authorities. Given the technical and detailed requirements companies may benefit from the use of targeted guidance.

Sanctions?

The global reach of the GDPR calls into question the enforceability on US-based employers. Violating the GDPR can result in penalties of up to € 20 million or 4% of the annual worldwide turnover of the company (i.e., annual worldwide gross income), whichever is higher.

Bottom line?

The GDPR will not apply until 25 May 2018, but the time for action is now. All HR departments and/or employers should carry out a data review and assess whether the GDPR is applicable and what impact it has on its activities, this in order to implement the necessary changes in time.

If you need additional guidance, an employment attorney will be able to provide guidance both on US and EU aspects of data protection law.

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EU Data Protection Authority Issues GDPR Action Plan, Swiss Sign Privacy Deal with U.S. https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/eu-data-protection-authority-issues-gdpr-action-plan-swiss-sign-privacy-deal-with-u-s https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/eu-data-protection-authority-issues-gdpr-action-plan-swiss-sign-privacy-deal-with-u-s Mon, 06 Feb 2017 07:21:40 -0500 On January 16, 2017, the Article 29 Working Party (“Working Party”)—the EU’s central data protection advisory board—published a press release regarding its Action Plan for 2017, which was adopted as part of its wider implementation strategy for the General Data Protection Regulation (“GDPR”). The Action Plan follows up on the actions initiated in 2016 and outlines the priorities and objectives for the year to come in anticipation of the entry into force of the GDPR in May 2018.

In 2017, the Working Party commits to continue and/or finalize work on several key issues:

  • Guidelines on certification and processing likely to result in a high risk and Data Protection Impact Assessments (“DPIA”);
  • Administrative fines;
  • Setting up the administration of the European Data Protection Board (“EDPB”) structure; and
  • Preparation of the one-stop shop and the EDPB consistency mechanism.
New work priorities and objectives for 2017 include:
  • Guidelines on the topics of consent and profiling;
  • Guidelines on the issue of transparency; and
  • Update of existing opinions and guidance documents on data transfers to third countries and data breach notifications.
Moreover, the Working Party commits to continue consultation rounds and will invite relevant stakeholders to provide input on topics of interest. During a “Fablab” workshop announced for April 5 and 6, stakeholders will have the opportunity to comment on the Working Party’s Action Plan. Non-EU counterparts will have an opportunity to exchange views on the Working Party’s GDPR implementation and the GDPR generally during an interactive workshop scheduled for May 18 -19, 2017.

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In other data protection news, on January 11, 2017 the U.S. and Switzerland signed a Privacy Shield Agreement recognizing the adequacy of U.S. data protection legislation in light of Swiss requirements. Months earlier, on October 7, 2015, the Swiss Data Protection Commission stated that it would follow the Court of Justice of the European Union's invalidation of the U.S. – EU Safe Harbor framework, and hence, a new framework was required. Resembling the EU – U.S. Privacy Shield, the new Swiss – U.S. agreement enables certified companies to export data from Switzerland to the U.S. in compliance with Swiss data protection laws. There are three notable differences between the EU –U.S. and Swiss – U.S. Privacy Shield frameworks:
EU – U.S. Privacy Shield Swiss – U.S. Privacy Shield
EU Data Protection Authority is cooperation and compliance authority Swiss Federal Data Protection and Information Commissioner is cooperation and compliance authority
Sensitive data definition under Choice Principle Modified sensitive data definition under Choice Principle includes ideological or trade union-related views or activities, information on social security measures or administrative or criminal proceedings and sanctions, which are treated outside pending proceedings
Binding arbitration option in place Commerce to work with Swiss Government to put in place binding arbitration option at first annual review
The new agreement replaces the existing U.S. – Swiss Safe Harbor Framework with immediate effect. The Department of Commence will begin accepting self-certification applications on April 12, 2017.

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