---
title: "Ad Law Access Podcast: Cause Marketing - Commercial Co-Ventures: What You Need to Know Before Getting Started"
date: 2019-09-12T10:39:36-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/podcast-cause-marketing-commercial-co-ventures-what-you-need-to-know-before-getting-started"
section: Blog Posts
---
# Ad Law Access Podcast: Cause Marketing - Commercial Co-Ventures: What You Need to Know Before Getting Started

  September 12, 2019

 

 

 

 

 

 

[![Ad Law Access Podcast](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/blogs/ad-law-access/2020/04/ask_smart_adpodcast_v1_T-300x168.jpg)](https://podcasts.apple.com/us/podcast/ad-law-access-podcast/id1457734764?i=1000449444055)Consumers increasingly want to feel good about their buying decisions and like-minded companies often look for ways to communicate how they align with consumers in the marketplace through ​“cause marketing.”

Advertising and Marketing and Consumer Product Safety practice groups chair [Christie Grymes Thompson](https://www.kelleydrye.com/Our-People/Christie-Grymes-Thompson) covers a specific type of cause marketing - the commercial co-venture (CCV) - in the latest episode of the [Ad Law Access Podcast](https://podcasts.apple.com/us/podcast/ad-law-access-podcast/id1457734764), [Cause Marketing - Commercial Co-Ventures: What You Need to Know Before Getting Started](https://soundcloud.com/adlawaccess/cause-marketing).

Commercial coventures are typically when a company teams up with a charity to offer a product or service or to sponsor an event, and consumer’s purchase or participation in the event triggers a donation to the charity. Christie discusses the statutes that apply to co-venturers and what you need to know to get started.

You can find the [Ad Law Access podcast](https://protect-us.mimecast.com/s/k7PcCn5YPACKDMlqu9NzZDL) through your favorite streaming service ([Apple Podcasts](https://protect-us.mimecast.com/s/E0a4CjRvPws3mplMFLOZq7), [Spotify](https://protect-us.mimecast.com/s/p28ECo2vPBFBYxlLt16FRQk), [Google Podcasts](https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjU5OTgyMTEwNC9zb3VuZHMucnNz?sa=X&ved=0CAYQrrcFahcKEwjYzuHg-6TrAhUAAAAAHQAAAAAQAQ), [Stitcher](https://protect-us.mimecast.com/s/PJjmCqxV9EuzNmLPUZrFNx7), [SoundCloud](https://protect-us.mimecast.com/s/7_h-CrkE6Gt1ZLw0F7GZBmp), and [others](https://www.google.com/search?rlz=1C1GCEB_enUS860US860&ei=G1R6XY_aLcTSsAX04q6ACA&q=ad+law+access+podcast&oq=ad+law+access+podcast&gs_l=psy-ab.3..0.145803.150155..150347...0.1..0.87.1335.21......0....1..gws-wiz.......0i71j0i131j0i10j0i22i10i30j0i22i30.RFg0ji-yhtg&ved=0ahUKEwjP05GvvcvkAhVEKawKHXSxC4AQ4dUDCAs&uact=5)).

[![Advertising and Privacy Law Resource Center](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/blogs/ad-law-access/2020/03/ad_resource_center2.jpg)](https://www.kelleydrye.com/Advertising-and-Privacy-Law-Resource-Center)

 

 **Tags:** [Ad Law Access podcast](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/ad-law-access-podcast)

 

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