---
title: Pinterest Establishes Business Accounts and Marketing Guidelines
date: 2012-11-29T15:00:32-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/pinterest-establishes-business-accounts-and-marketing-guidelines"
section: Blog Posts
---
# Pinterest Establishes Business Accounts and Marketing Guidelines

 November 29, 2012

 

 

 

 

 

 

In March, we posted that [Pinterest had made changes to its Terms of Service](http://www.adlawaccess.com/2012/03/articles/new-media-marketing/pinterest-updates-terms-of-service-to-address-confusion/). This month, Pinterest announced new business accounts that are governed by new [Business Terms of Service](http://business.pinterest.com/tos/). Pinterest also established [Logos, Trademarks, and Marketing Guidelines](http://business.pinterest.com/logos-and-marketing-guidelines/). Among other things, these Guidelines provide some do’s and don’ts for growing number of companies that run promotions on the platform.

![](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/blogs/ad-law-access/2012/11/Pinterest.png)

Pinterest also reminds companies that they are responsible for ensuring their promotions comply with applicable laws. [As we’ve noted before](http://www.adlawaccess.com/2012/03/articles/new-media-marketing/common-legal-myths-and-realities-about-pinterest/), not only do companies have to worry about promotions laws, they also need to think about the fairly unique intellectual property issues that can arise on that platform.

 

 **Tags:** [Promotions Marketing](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/promotions-marketing), [Social Media](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/social-media)

 

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