---
title: New Article on How FTC Endorsement Guides Apply to Social Media
date: 2010-08-16T10:00:05-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/new-article-on-how-ftc-endorsement-guides-apply-to-social-media"
section: Blog Posts
---
# New Article on How FTC Endorsement Guides Apply to Social Media

 August 16, 2010

 

 

 

 

 

 

In previous posts, we noted that the FTC’s new Guides Concerning the Use of Endorsements and Testimonials in Advertising contain [various provisions that apply to messages in social media](http://www.adlawaccess.com/2009/12/articles/new-media-marketing/new-ftc-guides-raise-stakes-for-companies-that-advertise-through-social-media/), and that the FTC recently [investigated whether Ann Taylor Stores violated Section 5 of the FTC Act](http://www.adlawaccess.com/2010/04/articles/new-media-marketing/ftc-closes-an-investigation-regarding-bloggers-failure-to-disclose-gifts/) in connection with a blogging promotion. eCommerce Law Report recently published an article that explains in more detail how the Guides apply in the context of social media, why the FTC closed its investigation into Ann Taylor’s blogging promotion, and how companies can take steps to reduce the risks inherent in using social media. The article -- available [here](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/blogs/ad-law-access/2010/08/GEM-Social-Media-Article.pdf) -- should prove useful for both markters and legal practitioners.

 

 **Tags:** [Social Media](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/social-media)

 

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