--- title: NAD Releases Fast-Track SWIFT Process date: 2020-04-05T08:08:58-04:00 author: Import Bot canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad-releases-fast-track-swift-process" section: Blog Posts --- # NAD Releases Fast-Track SWIFT Process April 5, 2020 Last week, [NAD](https://www.adlawaccess.com/articles/nad/) launched a new, expedited process that will allow companies to challenge advertising claims made by competitors and get a decision within weeks as opposed to months. The process, ​“Single Well-defined Issue Fast Track” or ​“SWIFT” is limited to single-issue cases, condenses and simplifies the standard NAD timeline and process, and is slightly more costly. **Fast-Track Eligible Cases** Only certain single-issue cases are accepted for the fast-track review and include, for example: - Influencer & Incentivized Reviews Disclosures; - Native Advertising Disclosures; and - Pricing & Sales Claims. Cases involving the following are not be eligible for SWIFT review: - Complex substantiation, including reviews of clinical studies; - Complex legal analysis where the NAD can’t rely on past NAD decisions; or - Multiple advertising issues. **Changes to the Process** Fast-track review streamlines the standard NAD procedure and condenses the timeline—with the intention of arriving at a final NAD decision within 20 days. Here is the timeline: - The Challenger files a complaint, starting the clock. - The Advertiser has **four days** to object to the fast-track process and/or NAD’s jurisdiction. NAD will decide on the objection within 10 days. - The Advertiser has **15 days** to reply to the complaint (the objection does not extend this time). - Remote (telephone or video) party meetings are held within **five days** of the Advertiser’s reply. - NAD will submit a final decision to the parties **20 days** after Challenger files its complaint. - The Advertiser has **five days** to submit a statement for inclusion in the published decision. The appeals timeline is also condensed. - The Advertiser has **three days** to inform the NAD, NARB, and the Challenger of an intent to appeal the decision. - The Advertiser has **eight days** to submit the case file to the NAD, NARB, and the Challenger (with the appeal limited to 15 double-spaced pages). - The Challenger has **two days** to object to the appeal (no cross-appeals allowed). - NARB Chair has absolute discretion to choose which types of members (public, advertising agency, and/or advertiser) will comprise the review panel. - NARB will issue a decision **three days** after the review panel hearing. **Fast-Track Review Cost** The fast-track review cost is $5,000 higher than the standard NAD review cost. For BBB National Partners, the filing cost is $30,000. For Challengers with gross annual revenue less than $250 million, the cost is $15,000. For Challengers with gross annual revenue less than $5 billion, the cost is $35,000. For Challengers with gross annual revenue more than $5 billion, the cost is $40,000. If the NAD determines a case is not eligible for fast-track review, it will only retain a $5,000 processing fee and the Challenger has the option of filing a standard NAD challenge. **Tags:** [“Single Well-defined Issue Fast Track” or “SWIFT”](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/single-well-defined-issue-fast-track-or-swift), [NAD](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/nad), [National Advertising Division (NAD)](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/national-advertising-division-nad) - Share this entry - - - - - [ View entry pdf ](https://s3.amazonaws.com/cdn.kelleydrye.com/content/uploads/pdf-snapshots/nad-releases-fast-track-swift-process-20251008105035.pdf) ### Search Blog ### Subscribe ### Explore Topics - [NAD](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad) ### Related Services - [Advertising and Marketing](https://www.kelleydrye.com/practices/advertising-and-marketing)