---
title: Four Things to Know When Planning a Social Media Promotion
date: 2011-12-02T07:52:28-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/four-things-to-know-when-planning-a-social-media-promotion"
section: Blog Posts
---
# Four Things to Know When Planning a Social Media Promotion

 December 2, 2011

 

 

 

 

 

 

Social media has revolutionized the way companies run sweepstakes, contests, and other promotions. Not only does social media make it possible to do things that weren’t done a few years ago, it also makes it easier. Maybe too easy. Because of that, some companies forget that these promotions are subject to various laws, special requirements, and unique risks. [Click here for an article](http://mashable.com/2011/11/29/social-media-contest-sweepstakes/) that gives an overview of what you need to know before you run a social media promotion.

 

 **Tags:** [Promotions Marketing](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/promotions-marketing), [Social Media](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/social-media)

 

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