--- title: Direct Sales date: 2023-07-17T11:25:00-04:00 author: Import Bot canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/direct-sales" section: Blog Topics --- # Ad Law Access Updates on advertising law and privacy law trends, issues, and developments [ Remove filter Topic: Direct Sales ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access) ## [ FTC Puts Pedal to the Metal to Release Proposed Rule on MLM Earnings Claims, Changes to Business Opportunity Rule—but Republican Commissioners Pump the Brakes in Potential Foreshadowing ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-puts-pedal-to-the-metal-to-release-proposed-rule-on-mlm-earnings-claims-changes-to-business-opportunity-rule-but-republican-commissioners-pump-the-brakes-in-potential-foreshadowing) [Donnelly L. McDowell](https://www.kelleydrye.com/people/donnelly-l-mcdowell), [John E. Villafranco](https://www.kelleydrye.com/people/john-e-villafranco), [Robert N. Ward](https://www.kelleydrye.com/people/robert-n-ward), [Ioana Gorecki](https://www.kelleydrye.com/people/ioana-gorecki) January 14, 2025 The FTC released two Notices of Proposed Rulemaking (NPR) and an Advance Notice of Proposed Rulemaking (ANPR) that would establish a new Earnings Claims Rule and expand the existing Business Opportunity Rule – changes… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-puts-pedal-to-the-metal-to-release-proposed-rule-on-mlm-earnings-claims-changes-to-business-opportunity-rule-but-republican-commissioners-pump-the-brakes-in-potential-foreshadowing) ## [ FTC Staff Report on MLM Income Disclosures: Many Observations Lead to Many Questions ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-staff-report-on-mlm-income-disclosures-many-observations-lead-to-many-questions) [John E. Villafranco](https://www.kelleydrye.com/people/john-e-villafranco), [Donnelly L. McDowell](https://www.kelleydrye.com/people/donnelly-l-mcdowell) September 5, 2024 Yesterday, the Federal Trade Commission issued a staff report documenting its review of 70 publicly available income disclosure statements from a wide range of multi-level marketing (MLM) and direct selling companies… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-staff-report-on-mlm-income-disclosures-many-observations-lead-to-many-questions) ## [ FTC Staff’s Revised MLM Guidance—More Content, Less Clarity ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-staffs-revised-mlm-guidance-more-content-less-clarity) [Donnelly L. McDowell](https://www.kelleydrye.com/people/donnelly-l-mcdowell), [John E. Villafranco](https://www.kelleydrye.com/people/john-e-villafranco), [Robert N. Ward](https://www.kelleydrye.com/people/robert-n-ward) May 1, 2024 Yesterday FTC Staff released updated Business Guidance Concerning Multi-Level Marketing that provides a detailed account of their current perspective on applicable standards governing the direct selling and multi-level… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-staffs-revised-mlm-guidance-more-content-less-clarity) ## [ FTC Staff Doubles Down on Rejected Koscot Standard for Pyramiding Claims, Challenges DSSRC IDS Guidance ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-staff-doubles-down-on-rejected-koscot-standard-for-pyramiding-claims-challenges-dssrc-ids-guidance) [John E. Villafranco](https://www.kelleydrye.com/people/john-e-villafranco), [Donnelly L. McDowell](https://www.kelleydrye.com/people/donnelly-l-mcdowell), [Ioana Gorecki](https://www.kelleydrye.com/people/ioana-gorecki) March 18, 2024 Over the past two years, we have seen FTC staff express its opinions on the state of the law in multiple ways. In December 2022, for example, staff issued its Health Products Compliance Guidance, intended to supersede… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-staff-doubles-down-on-rejected-koscot-standard-for-pyramiding-claims-challenges-dssrc-ids-guidance) ## [ What We Learned From … Illinois ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/what-we-learned-from-illinois) [Paul L. Singer](https://www.kelleydrye.com/people/paul-l-singer), [Abigail Stempson](https://www.kelleydrye.com/people/abigail-stempson), [Beth Bolen Chun](https://www.kelleydrye.com/people/beth-bolen-chun) October 18, 2023 Our State AG webinar series continues. After spending time in the Centennial State, we went east to the Land of Lincoln. We met with Illinois Attorney General Kwame Raoul, Susan Ellis, Consumer Protection Division… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/what-we-learned-from-illinois) Previous Page 1 of 5 - 1 - [ 2 ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/direct-sales.md/p2) - [ 3 ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/direct-sales.md/p3) - ... - [ 5 ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/direct-sales.md/p5) [ Next ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/direct-sales.md/p2) [ RSS Feed ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/rss?topic=137673) ### Search Blog ### Subscribe ### Explore Topics - [13 (b)](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/13-b) - [AdTech](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/adtech) - [Advertising Law](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/advertising-law) - [Advertising Litigation](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/advertising-litigation) - [Agreements](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/agreements) 1. 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