--- title: Comparative Advertising date: 2023-07-17T11:24:00-04:00 author: Import Bot canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/comparative-advertising" section: Blog Topics --- # Ad Law Access Updates on advertising law and privacy law trends, issues, and developments [ Remove filter Topic: Comparative Advertising ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access) ## [ Ad Law Access Podcast: Comparative Advertising 101 ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ad-law-access-podcast-comparative-advertising-101) November 3, 2020 Companies often want to claim that their products or services are better than the products or services offered by a competitor. However, comparative claims tend to be highly scrutinized by competitors and subject to… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ad-law-access-podcast-comparative-advertising-101) ## [ Gatorade Lands in Hot Water by Encouraging Others to Avoid Water ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/gatorade-lands-in-hot-water-by-encouraging-others-to-avoid-water) [Gonzalo E. Mon](https://www.kelleydrye.com/people/gonzalo-e-mon) September 23, 2017 This week, the California Attorney General announced a settlement involving allegations that Gatorade made misleading claims about the relative performance benefits of Gatorade and water in a mobile game that was… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/gatorade-lands-in-hot-water-by-encouraging-others-to-avoid-water) ## [ Court Suggests Companies Can Be Liable as Soon as Claims Become Stale ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/court-suggests-companies-can-be-liable-as-soon-as-claims-become-stale) [Gonzalo E. Mon](https://www.kelleydrye.com/people/gonzalo-e-mon), [John E. Villafranco](https://www.kelleydrye.com/people/john-e-villafranco) August 9, 2016 It’s a common question. A company creates a product with a competitive advantage; it takes steps to substantiate a superiority claim; and, satisfied that it has met the legal standard, it bases an advertising campaign… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/court-suggests-companies-can-be-liable-as-soon-as-claims-become-stale) ## [ FTC Charges Company with Misrepresenting the Light Output and Life Expectancy of its Bulbs ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-charges-company-with-misrepresenting-the-light-output-and-life-expectancy-of-its-bulbs) [Gonzalo E. Mon](https://www.kelleydrye.com/people/gonzalo-e-mon) September 8, 2010 Yesterday, we posted that a window manufacturer had entered into a settlement with the Washington Attorney General’s office over allegedly unsubstantiated energy efficiency claims. Today, the FTC announced that it has… [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/ftc-charges-company-with-misrepresenting-the-light-output-and-life-expectancy-of-its-bulbs) [ RSS Feed ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/rss?topic=137637) ### Search Blog ### Subscribe ### Explore Topics - [13 (b)](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/13-b) - [AdTech](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/adtech) - [Advertising Law](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/advertising-law) - [Advertising Litigation](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/advertising-litigation) - [Agreements](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/agreements) 1. [Antitrust](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/antitrust) 2. [Artificial Intelligence](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/artificial-intelligence) 3. 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