---
title: Claim Substantiation
date: 2023-07-17T11:24:00-04:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/claim-substantiation"
section: Blog Topics
---
#  Ad Law Access 

Updates on advertising law and privacy law trends, issues, and developments

 

 

 

 

 

 [ Remove filter   

 Topic:  Claim Substantiation 

 ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access) 

##  [ New York AG Settles with School Calendar App, Saturn ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/new-york-ag-settles-with-school-calendar-app-saturn) 

 [Alysa Z. Hutnik](https://www.kelleydrye.com/people/alysa-z-hutnik), [Paul L. Singer](https://www.kelleydrye.com/people/paul-l-singer), [Beth Bolen Chun](https://www.kelleydrye.com/people/beth-bolen-chun), [Abigail Stempson](https://www.kelleydrye.com/people/abigail-stempson) 

 March 12, 2025 

 

 This week, New York Attorney General Letitia James announced a settlement with app developer Saturn Technologies (Saturn) following an investigation into privacy practices that promised teens an exclusive community but…

 [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/new-york-ag-settles-with-school-calendar-app-saturn) 

 

##  [ In Your Face: Connecticut District Court Denies Motion To Dismiss in Coppertone “FACE” Sunscreen False Ad Case ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/in-your-face-connecticut-district-court-denies-motion-to-dismiss-in-coppertone-face-sunscreen-false-ad-case) 

 Kelley Drye 

 August 28, 2023 

 

 A few months ago when sun-seeking consumers were eagerly anticipating the start of summer, we wrote about a consumer false advertising case involving Beiersdorf’s Coppertone sunscreen brand. In that case, plaintiff…

 [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/in-your-face-connecticut-district-court-denies-motion-to-dismiss-in-coppertone-face-sunscreen-false-ad-case) 

 

##  [ NARB Decision Holds Lessons for Claim Substantiation ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/narb-decision-holds-lessons-for-claim-substantiation) 

 [Gonzalo E. Mon](https://www.kelleydrye.com/people/gonzalo-e-mon) 

 August 9, 2023 

 

 NARB recently announced a decision in a case involving various claims that Shark Ninja made in an infomercial for its Shark Stratos Powered Lift-Away vacuum cleaner, including claims about how well the vacuum picks up…

 [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/narb-decision-holds-lessons-for-claim-substantiation) 

 

##  [ Two-Faced? Coppertone Case Tests Whether Factually True Claims Are Deceptive ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/two-faced-coppertone-case-tests-whether-factually-true-claims-are-deceptive) 

 Kelley Drye 

 May 9, 2023 

 

 Can claims that are factually true still be deceptive? This is the question before a Connecticut federal court. Last summer, Tonya Akes, a consumer, sued Beiersdorf, Inc., maker of Coppertone sunscreen, alleging that…

 [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/two-faced-coppertone-case-tests-whether-factually-true-claims-are-deceptive) 

 

##  [ State AGs See Eye to Eye on Recent Telehealth Settlement ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/state-ags-see-eye-to-eye-on-recent-telehealth-settlement) 

 [Paul L. Singer](https://www.kelleydrye.com/people/paul-l-singer), [Abigail Stempson](https://www.kelleydrye.com/people/abigail-stempson), [Beth Bolen Chun](https://www.kelleydrye.com/people/beth-bolen-chun) 

 April 28, 2023 

 

 Enforcement in the telehealth space continues – this time with a bipartisan settlement between 11 State AGs and Visibly (f.k.a. Opternative), a vision telehealth company. Unlike recent telehealth settlements where…

 [ Continue reading ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/state-ags-see-eye-to-eye-on-recent-telehealth-settlement) 

 

 <a class="inline-flex items-center justify-center transition h-9 w-9 hover:text-gray-800 hover:bg-gray-200 md:gap-3 md:py-2.5 md:px-4 md:h-auto md:w-auto opacity-50 pointer-events-none" href="">  Previous </a> 

Page 1 of 9

 

- 1
- [ 2 ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/claim-substantiation.md/p2)
- [ 3 ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/claim-substantiation.md/p3)
- ...
- [ 9 ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/claim-substantiation.md/p9)
 
 

 [ Next  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/claim-substantiation.md/p2) 

 

 

  [   RSS Feed  ](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/rss?topic=137631) 

 

### Search Blog

  

### Subscribe

  

### Explore Topics

- [13 (b)](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/13-b)
- [AdTech](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/adtech)
- [Advertising Law](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/advertising-law)
- [Advertising Litigation](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/advertising-litigation)
- [Agreements](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/agreements)
1. [Antitrust](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/antitrust)
2. [Artificial Intelligence](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/artificial-intelligence)
3. [Automatic Renewals](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/automatic-renewals)
4. [California Privacy Rights Act (CPRA)](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/california-privacy-rights-act-cpra)
5. [Children’s Privacy](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/childrens-privacy)
6. [Claim Substantiation](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/claim-substantiation)
7. [Class Actions](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/class-actions)
8. [Commercial Co-Ventures](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/commercial-co-ventures)
9. [Comparative Advertising](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/comparative-advertising)
10. [Consumer Financial Protection](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/consumer-financial-protection)
11. [Consumer Product Safety](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/consumer-product-safety)
12. [Consumer Protection](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/consumer-protection)
13. [COVID-19](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/coronavirus)
14. [Customs](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/customs)
15. [Data Security](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/data-security)
16. [Dietary Supplements](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/dietary-supplements)
17. [Direct Sales](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/direct-sales)
18. [Disclosures](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/disclosures)
19. [Endorsements and Testimonials](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/endorsements-and-testimonials)
20. [Fashion and Retail](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/retail)
21. [Federal Communications Commission](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/federal-communications-commission)
22. [Federal Trade Commission (FTC)](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/federal-trade-commission-ftc)
23. [Food and Drug](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/food-and-drug)
24. [Gift Cards](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/gift-cards)
25. [Green Marketing](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/green-marketing)
26. [Health Privacy](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/health-privacy)
27. [Influencers](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/influencers)
28. [Insurance Coverage &amp; Recovery](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/insurance-coverage-recovery)
29. [Intellectual Property](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/intellectual-property)
30. [International Privacy](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/international-privacy)
31. [Kelley Drye](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/kelley-drye)
32. [Legislative and Regulatory Developments](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/legislative-and-regulatory-developments)
33. [Made in USA](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/made-in-usa)
34. [mHealth](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/mhealth)
35. [Mobile Marketing](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/mobile-marketing)
36. [NAD](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/nad)
37. [Native Advertising](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/native-advertising)
38. [Penalty Offense Authority](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/penalty-offense-authority)
39. [Podcast](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/podcast)
40. [Prices and Fees](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/pricing-and-fees)
41. [Privacy and Information Security](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/privacy-and-information-security)
42. [Privacy Practices](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/privacy-practices)
43. [Product Labeling &amp; Marketing](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/product-labeling-marketing)
44. [Product Safety](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/product-safety)
45. [Promotions](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/promotions)
46. [Reviews](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/reviews)
47. [Right of Publicity](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/right-of-publicity)
48. [Slack Fill](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/slack-fill)
49. [Social Media](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/social-media)
50. [Song-Beverly Credit Card Act](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/song-beverly-credit-card-act)
51. [State Attorneys General](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/state-attorneys-general)
52. [TCCWNA](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tccwna)
53. [Telemarketing](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/telemarketing)
54. [Textile, Wool, Fur, and Care Labeling Rules](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/textile-wool-fur-and-care-labeling-rules)
55. [Warranties and Guarantees](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/warranties-and-guarantees)
56. [Website Accessibility](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/website-accessibility)
 

-
