---
title: "Blurred Lines: The Legal Risks Surrounding Native Advertising"
date: 2013-11-19T09:25:00-05:00
author: Import Bot
canonical_url: "https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/blurred-lines-the-legal-risks-surrounding-native-advertising"
section: Blog Posts
---
# Blurred Lines: The Legal Risks Surrounding Native Advertising

  November 19, 2013

 

 

 

 

 

 

This afternoon, the FTC [announced](http://www.ftc.gov/opa/2013/11/nativeads.shtm) the panelists for its upcoming workshop on Native Advertising. The term ​“native advertising” generally refers to ads that are presented in the native format of the website, publication, or platform in which they appear. Consider, for example, an advertorial on a news site, paid results on a search engine, or Sponsored Stories on Facebook. Although native advertising offers various benefits from a marketing perspective, it also poses several legal risks.

While the FTC workshop isn’t until December, my article on the same topic in last *month’s E-Commerce Law & Policy* explores the legal issues surrounding native advertising. [Click here](http://www.kelleydrye.com/email/ECLPMon/) to read more.

 

 **Tags:** [Native Advertising](https://www.kelleydrye.com/viewpoints/blogs/ad-law-access/tags/native-advertising)

 

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